Marketing Articles
Business Models do Matter
Not too long ago, I watched a TV program about COSTCO which explained why the company was so successful. It revealed several of their “secrets of success” such as no signs on their aisles, store layout to create maximum impulse sales, and most importantly, the preparation that entered into their apparent simplicity.
Read MoreCreate Your B2B Brand with Product Publicity
Al Ries, noted author who coined the term “positioning” in the landmark book he co-authored with Jack Trout, Positioning: The Battle for your Mind, an industry standard on the topic, wrote “It’s not enough to have a better product or service. It’s not enough to have a better price. To be successful today you need…
Read MoreProduct Marketing Give You a Headache?
Aspirin has been referred to as the wonder drug because of its versatility. It provides headache and pain relief and has many positive effects for cardiovascular health.
Read MoreInternational Marketing with Product Publicity
Media outlets (magazines, websites, and blogs) all over the world are anxious to receive news from American companies. They realize that our companies are newsworthy
Read MoreNiche Marketing with Publicity
Venmark International has a rich tradition of niche marketing and we have tremendous experience which we employ today better than ever. We know how to help your company get maximum product visibility online and in-print.
Read MoreWebsite Publicity is a No Brainer
Any company that creates a new website and doesn’t prepare a news release to inform their customers and prospective customers about it is missing a fabulous opportunity to get exposure in leading media outlets, loads of website traffic, and quality links that result in better organic search results.
Read MoreInternet Changes Everything… and Nothing
Bill Gates said, “A fundamental new rule for business is that the Internet changes everything.” There’s no doubt about that!
Read MoreNiche Marketing Using Product Publicity Grows Your Business
To compete with big companies today, small businesses should target market niches. The challenge of competing with large companies who have broad product lines, leverage with the big box stores to get shelf space, and economies of scale is too great to compete on price. The most effective competitive marketing tool is product publicity. Product news…
Read MoreProduct News Releases for Better SEO
We Need Faster Horses. In marketing today, everything seems to revolve around “Search.” There is a huge implicit assumption, however. And that assumption is: your prospective customer knows what they need and are looking for.
Read MoreMarket Research Using Product Publicity
When you have an opportunity to learn directly from prospective customers what they think about your products, I recommend that you listen and pay attention to them. Using product publicity for market research will allow you to get feedback from potential customers about your products. What follows is a true story.
Read MoreProduct Publicity for SEO
According to Brian Halligan and Dharmesh Shah in their landmark book, “Inbound Marketing Get Found Using Google, Social Media, and Blogs”, Google Ranking in search is based on two things: relevance and authority.
Read MoreBold Assertion Helps Startup Create a Brand
He just started his business and arranged to get himself on the agenda as a speaker at a major electronics industry trade show in Texas. Naturally the exposure at the show was helpful and even generated purchase orders.
Read MoreAt Least Listen Before You Decide
This past week saw an interesting contrast in companies. Last Tuesday morning in central Massachusetts, I met with a small manufacturer who we’ve worked for previously. However, when I first met with the president a couple of years ago he warned me that his Vice President Sales & Marketing wasn’t receptive to new ideas.
Read MoreThe Internet Has Amplified the Power of Product Publicity
Inspiration occurs in many ways. For me, there was an article in “Advertising Age Magazine” entitled, “What Product PR can do for you in today’s advertising world.”
Read MoreContent is King
“Content is King,” is more than a cliché. The one thing about content that hasn’t changed since Gutenberg and the first printing press is that content is “news and information” which is “of interest” to a readership or audience.
Read MoreSearch Optimization
I’m reading another book about attracting and engaging more customers by integrating SEO, social media and content marketing. The book is entitled, “Optimize,” by Lee Odden. Early in the book he writes, “To meet brand needs to engage customer
Read MorePromote What You Deliver, Not What You Do
For over 36 years I’ve been telling owners of machine shops and similar service businesses to think in terms of “what your customer receives from you on his loading dock.” In other words, don’t promote your service, promote what you deliver.
Read MoreB2B Marketing and Branding
The more books and articles I read about B2B Marketing in the internet age, the clearer it becomes that product publicity is key when it comes to branding. In the book, “Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing, Lee Odden writes about B2B content marketing optimization.
Read MoreContent Marketing with a Kick
According to Wikipedia, “content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action.”
Read More7 Reasons Why Engineers Bungle News Releases
1. Writing in “engineering speak” and at too high a technical level when the personnel at publications and websites who actually critique and select news for publication do not always have technical degrees.
Read MoreLocation, Location, Location
You’ve all heard that old expression that the three most important factors in real estate are: location, location, location. Do you know the answer to this question: What are the three most important factors affecting industrial and technical B2B marketing?
Read MoreProven Marketing Techniques for the Age of Social Media
Sales and Marketing Management magazine’s cover story for the May/June 2012 issue was, “B2B Marketing in the age of social media.” I am very proud to have been a part of this issue.
Read MoreProduct Publicity is Powerful and Versatile
Product news releases have always been the most powerful marketing tool. Today, however, they are even more powerful because, in addition to editors and web hosts telling your story for you, the internet lets you tell your story directly to potential customers
Read MoreSolutions Marketing
B2B Magazine has finally recognized a marketing technique which has been a major reason for Venmark International’s success since 1977.
Read MoreChoose Your Marketing Medicine Wisely
I have a bad back. It happened back in ’97. Anyone who has had a back episode knows how debilitating the pain is. Over the years, I’ve had many different evaluations and treatments administered from The Lahey Clinic, New England Baptist Hospital Spine Center, Newton-Wellesley Hospital Spine Center, orthopedic surgeons, neurologists, massage therapists, chiropractors, acupuncturists,…
Read MoreWhen Your Prospect is Ready to Buy, Will You be In Front of Them?
Regardless of how effective a salesperson you are, the events that stimulate a prospective customer’s buying behavior are outside of your control.
Read MoreThe Great Irony of Publicity
Among the greatest challenges I’ve faced over the past 35 years in working with smaller manufacturers and distributors are the misconceptions about what product publicity can achieve for them. This is because publicity has always been viewed as a fringe function
Read MoreContent Marketing
A recent headline in BtoB Marketing Magazine (Feb. 2012) read, “Content marketing becoming vital.” It relates to the growth of search and social media and the impact of blogs and websites on marketing today.
Read MoreWe Provide a Service, We Don’t Sell a Product
If I had a dime for every time I’ve heard that phrase my income would rival Mitt Romney’s. Virtually every job shop in our client base started out believing that.
Read MoreJob Shops: Show off Your Products, not how you Make Them
Over the years, I’ve publicized products for hundreds of job shops. And the owners always want to talk about their equipment and show pictures of their latest machining centers and dedicated employees’ hard at work.
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