Product Publicity for SEO

According to Brian Halligan and Dharmesh Shah in their landmark book, “Inbound Marketing Get Found Using Google, Social Media, and Blogs”, Google Ranking in search is based on two things: relevance and authority.  Relevance relates to how closely a web page matches the search term.  This is based on the page title, content, and the anchor text of links to the page.  The authority of a page is a measure or how important and authoritative that given page is as interpreted by Google.


The authority of a web page is the basis for the Google PageRank system, named after co-founder Larry Page.  Essentially, the authority of a web page is calculated based on the number of inbound links from other web pages and the authority of those pages.


Halligan and Shah write: “So to get SEO authority, the name of the game is to get as many links as possible from as many high-authority web sites as possible such as or other leading media outlets. How do you get links?  By creating remarkable content.”


Here’s how product publicity for SEO works.  Let’s say your company has a product that you want to generate sales leads for (inbound web traffic).  That being the case, what we do at Venmark International is create exceptional press releases which produce remarkable content.  But, don’t take my word alone, see what editors have said about Venmark for the past 36 years:


Back to your product or service.  Venmark’s product publicity services will very likely get your product or service published in dozens, if not hundreds, of authoritative web sites.  The result will be better organic search results.  For a real-life example, just search for “welding end prep tools” and see how many times ESCO Tool of Holliston, MA shows up on page one of Google.  By the way, we’ve been partnering with them since 1977.



© Steven M. Stroum  [all rights reserved]


Steve Stroum

Steve Stroum

Steven M. Stroum, founder and president of Venmark International is a seasoned publicist, marketer, and entrepreneur who has been featured in INC Magazine, Sales & Marketing Management Magazine, Industrial Marketing, OMNI Magazine, USA Today, The Christian Science Monitor, Boston Globe, Boston Herald, The Middlesex News, San Francisco Chronicle, and other media outlets. He has also appeared on numerous radio and television programs, addressed many business and civic groups, and been a guest lecturer at Boston College, Babson College, MIT, and his alma mater Northeastern University.

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