Take Advantage of the New Reality: The post Covid-19 environment will be similar to post 911

By Steve Stroum | April 18, 2020 | Comments Off on Take Advantage of the New Reality: The post Covid-19 environment will be similar to post 911

With respect to conducting business, there are going to be a lot of similarities in the coming weeks and months with what transpired after September 11, 2011. In fact, like post-911, some things will never be the same. Travel will be impacted the most in the near term. Beyond travel being a problem based on…

Still Crazy After all These Years

By Steve Stroum | April 5, 2019 | Comments Off on Still Crazy After all These Years

With deference to Paul Simon, you know you’re doing the right work after [41 plus years] if you still get excited when one of your clients is featured on the front cover of a leading publication! Over breakfast, I was catching up on reading and shouted “yes” when I saw Laser Research Optics on the…

7 Must Have Character Traits for Entrepreneurs:

By Steve Stroum | April 4, 2019 | Comments Off on 7 Must Have Character Traits for Entrepreneurs:

There has been a great deal written about this topic over the years and based upon my experience working with entrepreneurs for nearly a half-century, I thought I’d offer my observations. Two things of which I am certain are that “Your greatest strength is always your greatest weakness” and regardless of your degree or title,…

Have You Tried Using Grass?

By Steve Stroum | February 10, 2019 | Comments Off on Have You Tried Using Grass?

Many years ago I was visiting my folks in Florida and they had a pond in front of their condo. As you may know, that’s not unusual for those retirement communities down there. So, one day I was fishing for bass in the pond. I was using a rubber worm that I brought from home…

Clients are Like Spouses: Tell Them You Love Them

By Steve Stroum | August 2, 2018 | Comments Off on Clients are Like Spouses: Tell Them You Love Them

I was enjoying lunch with a Professor from Babson College and discussing a couple of book ideas when he asked me, “why do you have so many clients who have been working with you for 40 years? There are three reasons, I told him: 1. “I clearly and simply explain what services I provide and…

Product Publicity Leads Directly to Sales

By Steve Stroum | February 2, 2018 | Comments Off on Product Publicity Leads Directly to Sales

A funny thing happened the other day after walking into my regularly scheduled meeting with Ray Secour at Alliance Scale, Inc. and showing him the January 2018 cover of “New Equipment Digest” featuring publicity we created for a wireless crane scale that he distributes. I love showing clients this kind of valuable exposure! Just as…

PRODUCT PUBLICITY CREATES GLOBAL SALES OPPORTUNITIES

By Steve Stroum | December 30, 2017 | Comments Off on PRODUCT PUBLICITY CREATES GLOBAL SALES OPPORTUNITIES

Product publicity programs for companies seeking exposure for their products in specific regions around the world to replace or support their advertising and marketing programs are available from Venmark International of Wellesley, Massachusetts. Venmark International Product Publicity Programs target specific regions around the world to help clients take full advantage of product publicity to find…

PIPE BEVELING MACHINE DESIGNED TO ENHANCE WELD INTEGRITY

By Steve Stroum | December 30, 2017 | Comments Off on PIPE BEVELING MACHINE DESIGNED TO ENHANCE WELD INTEGRITY

A portable pipe milling machine that sets up fast and provides precise, perfectly square bevels on either torched off or rough cut pipe for better weld integrity is available from Esco Tool of Holliston, Massachusetts. The Esco Wart MILLHOG® is a portable pipe beveller that sets up fast using a self-centering draw rod assembly which…

Manufacturing Principles Yield Better Product Publicity

By Steve Stroum | September 22, 2017 | Comments Off on Manufacturing Principles Yield Better Product Publicity

If you’re a manufacturer or distributor and want more OEM sales opportunities: pay attention. Most companies are I-centric with their “advertising” and try to tell their whole story instead of focusing on the problems of potential customers. I’m using advertising as a generic term for publicity too. The first manufacturing principle that a design engineer…

Exposing the Biggest News Release Myth

By Steve Stroum | August 17, 2017 | Comments Off on Exposing the Biggest News Release Myth

In this publicity entitled, “Custom Sapphire Optics,” we’re telling a story by emphasizing clarity with a creative photograph. It is not coincidental that we used a kitten as a prop since kittens are one of the most viewed and shared photos on the internet. As a product publicist I’m creating a story. A visual story…