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Product Publicity Specialists

Product Publicity Specialists

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Take Advantage of the New Reality: The post Covid-19 environment will be similar to post 911

April 18, 2020 By Steve Stroum

With respect to conducting business, there are going to be a lot of similarities in the coming weeks and months with what transpired after September 11, 2011. In fact, like post-911, some things will never be the same. Travel will be impacted the most in the near term. Beyond travel being a problem based on […]

Filed Under: Business Thoughts, Life & Marketing, Marketing Articles, The Value of Publicity Tagged With: global marketing, international marketing, international publicity, small b2b marketing, small business advertising, small business marketing, Venmark International

Still Crazy After all These Years

April 5, 2019 By Steve Stroum

With deference to Paul Simon, you know you’re doing the right work after [41 plus years] if you still get excited when one of your clients is featured on the front cover of a leading publication! Over breakfast, I was catching up on reading and shouted “yes” when I saw Laser Research Optics on the […]

Filed Under: Business Thoughts, Clients Making News, The Value of Publicity

7 Must Have Character Traits for Entrepreneurs:

April 4, 2019 By Steve Stroum

There has been a great deal written about this topic over the years and based upon my experience working with entrepreneurs for nearly a half-century, I thought I’d offer my observations. Two things of which I am certain are that “Your greatest strength is always your greatest weakness” and regardless of your degree or title, […]

Filed Under: Life & Marketing, Marketing Articles

Have You Tried Using Grass?

February 10, 2019 By Steve Stroum

Many years ago I was visiting my folks in Florida and they had a pond in front of their condo. As you may know, that’s not unusual for those retirement communities down there. So, one day I was fishing for bass in the pond. I was using a rubber worm that I brought from home […]

Filed Under: Business Thoughts, Marketing Articles, The Value of Publicity

Clients are Like Spouses: Tell Them You Love Them

August 2, 2018 By Steve Stroum

I was enjoying lunch with a Professor from Babson College and discussing a couple of book ideas when he asked me, “why do you have so many clients who have been working with you for 40 years? There are three reasons, I told him: 1. “I clearly and simply explain what services I provide and […]

Filed Under: Business Thoughts, Life & Marketing

Product Publicity Leads Directly to Sales

February 2, 2018 By Steve Stroum

A funny thing happened the other day after walking into my regularly scheduled meeting with Ray Secour at Alliance Scale, Inc. and showing him the January 2018 cover of “New Equipment Digest” featuring publicity we created for a wireless crane scale that he distributes. I love showing clients this kind of valuable exposure! Just as […]

Filed Under: Clients Making News, Marketing Articles, The Value of Publicity Tagged With: B2B marketing, B2B marketing content, content development, product advertising, product marketing, small b2b marketing, small business marketing

PRODUCT PUBLICITY CREATES GLOBAL SALES OPPORTUNITIES

December 30, 2017 By Steve Stroum

Product publicity programs for companies seeking exposure for their products in specific regions around the world to replace or support their advertising and marketing programs are available from Venmark International of Wellesley, Massachusetts. Venmark International Product Publicity Programs target specific regions around the world to help clients take full advantage of product publicity to find […]

Filed Under: Business Thoughts, Marketing Articles, The Value of Publicity Tagged With: B2B marketing, global marketing, international marketing, international publicity

PIPE BEVELING MACHINE DESIGNED TO ENHANCE WELD INTEGRITY

December 30, 2017 By Steve Stroum

A portable pipe milling machine that sets up fast and provides precise, perfectly square bevels on either torched off or rough cut pipe for better weld integrity is available from Esco Tool of Holliston, Massachusetts. The Esco Wart MILLHOG® is a portable pipe beveller that sets up fast using a self-centering draw rod assembly which […]

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Manufacturing Principles Yield Better Product Publicity

September 22, 2017 By Steve Stroum

If you’re a manufacturer or distributor and want more OEM sales opportunities: pay attention. Most companies are I-centric with their “advertising” and try to tell their whole story instead of focusing on the problems of potential customers. I’m using advertising as a generic term for publicity too. The first manufacturing principle that a design engineer […]

Filed Under: Clients Making News, Marketing Articles, The Value of Publicity Tagged With: advertising, product publicity, small business marketing

Exposing the Biggest News Release Myth

August 17, 2017 By Steve Stroum

In this publicity entitled, “Custom Sapphire Optics,” we’re telling a story by emphasizing clarity with a creative photograph. It is not coincidental that we used a kitten as a prop since kittens are one of the most viewed and shared photos on the internet. As a product publicist I’m creating a story. A visual story […]

Filed Under: Marketing Articles, The Value of Publicity

Trump: Dumb as a Stump or Sly as a Fox?

July 27, 2017 By Steve Stroum

In the 1960 election, John F. Kennedy capitalized on the new media of the day to capture the presidency and sustain his popularity. He recognized the power of television and the importance of winning the debate visually as well as substantively. That was accomplished by his dark blue suit, makeup, and lighting. It was an […]

Filed Under: Life & Marketing, Marketing Articles, The Value of Publicity Tagged With: digital marketing, Donald Trump, marketing content

Why do you get up in the morning?

June 5, 2017 By Steve Stroum

“A man’s got to have a reason to get up in the morning.” This was a favorite expression of my uncle, an extremely successful entrepreneur, venture capitalist, and philanthropist. In fact, what got him up in the morning for the last 10 years of his life was giving away much of his fortune.  He said […]

Filed Under: Business Thoughts, Life & Marketing, The Value of Publicity Tagged With: entrepreneurship, small b2b marketing, small business marketing

Only one Marketing Tool Combines Outreach- and Inbound Marketing

February 3, 2017 By Steve Stroum

In B2B inbound marketing, the three most important factors are: repetition, repetition, and repetition. Why? Because repetition puts your products in front of prospective customers when their need arises and repetition reinforces perceptions about your products and company. In other words, repetition gets attention, builds brands, and most importantly populates the internet with content about […]

Filed Under: Marketing Articles, The Value of Publicity, Thoughts About Selling

The Great Power of Underestimation

December 10, 2016 By Steve Stroum

In 1976, Sales Development Associates blasted onto the advertising scene with a disruptive approach which most misunderstood and many underestimated. I know the story because it is mine. I was 28 years old and started the company from a spare bedroom at my folks’ house and then six months later moved into our office building […]

Filed Under: Business Thoughts, Life & Marketing, Marketing Articles, The Value of Publicity Tagged With: marketing, Politics, Trump

Think Outside the Box to Get More Product Publicity

November 4, 2016 By Steve Stroum

My brother owned an auto parts business and like most small business people the last thing he wanted to do was sit around and chat with salesmen. He didn’t have the time, but didn’t want to alienate his vendors either. In the auto parts business, salesmen liked to stop in a chat and it took […]

Filed Under: Business Thoughts, Marketing Articles, The Value of Publicity Tagged With: product advertising, product news, small business marketing

Debunking the Myth About Publicity Requiring Paid Advertising: Esco Tool Hits Another Grand Slam

September 28, 2016 By Steve Stroum

Perhaps the greatest misunderstanding with respect to product publicity is that it is free and you have to be an advertiser or pay for it to get it. The fact is, that press releases are a respected, time honored way in which editors from all types of media outlets learn about different products and services […]

Filed Under: Clients Making News, The Value of Publicity Tagged With: B2B marketing, content development, product marketing

Marketing Amplifier Brands Your Company & Produces Enormous Inbound

August 1, 2016 By Steve Stroum

Bill Gates said, “A fundamental new rule for business is that the Internet changes everything.” Is this true for marketing? According to the American Marketing Association, “Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization […]

Filed Under: Business Thoughts, Marketing Articles, The Value of Publicity

Product News Produces Maximum Marketing Leverage

July 10, 2016 By Steve Stroum

If you’re in the market for a new car, “Motor Trend Car of the Year” carries a lot of weight. The influence of editorial is universal and applies equally for those of us involved with industry and technology. “The Research & Development Top 100” awards and similar editorial  “product reviews” have a great deal of […]

Filed Under: Marketing Articles, The Value of Publicity Tagged With: advertising, B2B marketing, B2B marketing content, content development, digital marketing

Publicity is a Powerful Marketing Catalyst

June 6, 2016 By Steve Stroum

Marketing will continue to play a greater role in B2B, but not just “inbound marketing.”  Marketing defined is “all activities involved in taking a product from manufacture to market.”  This, naturally, includes branding, distribution channels, research & development, promotion, advertising, content creation, blogging, SEO, and the rest of the marketing mix, not the least of […]

Filed Under: Marketing Articles, The Value of Publicity Tagged With: publicity, small business marketing

Product Publicity for Commodity Created Widespread Web Content & Sales

May 3, 2016 By Steve Stroum

Malcom Company sells a line of plastic welding tool kits and I’ve been preparing innovative news releases about the kits for over 20 years. The tools combine heated air and pressure to weld plastic and can be used for repairing tanks and vessels, automotive bumpers, personal watercraft, canoes, snow mobiles, you name it. Virtually anything […]

Filed Under: Marketing Articles, The Value of Publicity

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