A recent headline in BtoB Marketing Magazine (Feb. 2012) read, “Content marketing becoming vital.” It relates to the growth of search and social media and the impact of blogs and websites on marketing today. Naturally, there’s a lot more involved. However, a major takeaway is that people in business are searching to solve problems, in addition to looking for specific products.
The same issue had another front page article, “Search still half of all digital spending.” It went on to describe how companies have improved their websites to take advantage of this trend. In fact, it quoted one prominent manufacturing company marketing leader as saying, “I am a firm believer that, from a customer-experience perspective and as a driver of traffic, search should be a marketer’s number one concern. And that means both organic search and paid search. The two go hand in hand,” he continued.
The above are inextricably connected. As a product publicist who has been specializing in getting widespread product publicity exposure in all types of media outlets for over 35 years, I can attest to the value of presenting products and technologies as “problem-solvers.”
The bonus to content marketing today, if executed properly, is that it achieves both goals above: Helps your company get found by prospective customers when they are searching for solutions and it helps your company get implied third party endorsements from media outlets.
At Venmark International, we specialize in helping smaller manufacturers and distributors get widespread exposure for their products and generate a great deal of quality sales leads. Our distinctive business model and content marketing programs have a proven track record in virtually all industries from aerospace to water-treatment. Just visit www.venmarkinternational.com and click on the “See our Work” tab on the top of the page to view thousands of examples.
Since the results you will see are quite impressive, please don’t assume our services cost a fortune and involve retainers. Our services are designed for companies who have limited resources and want to pay as they go. I started Venmark International because of my commitment to helping smaller companies. I’d also encourage you to hit the “Testimonials” tab while you’re visiting and don’t hesitate to give us a call.
© 2012 Steven M. Stroum