Content Marketing with a Kick

According to Wikipedia, “content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action.”

 

Venmark International was born as Sales Development Associates in 1976 and we have been providing content marketing services for companies since then. Initially, we focused solely on product publicity in the trade press.  Today, of course, the content we create gets much broader exposure and we encourage you to leverage our work for other marketing purposes.

 

What has distinguished Venmark for all these years is that we used product publicity to get widespread exposure for your products with a specific goal in mind.  That goal might be to attract sales leads from a particular market niche or another country.  It might be to target OEMs or end-users, and/or to attract and support distributors, or all of these. Regardless of the goal, our expertise lets us present your product news in such a way that it appeals to editors and subsequently their readers. Today, however, our superior news releases are also widely distributed on the internet because of a special relationship we have with a major internet news distribution service.

 

The Venmark International approach today achieves the following:

1. Widespread exposure to generate specific types of leads
2. Creates content for editors and your website, blog, and e-mail
3. Drives traffic to your website
4. Introduces your product solutions to bloggers around the web
5. Reinforces your brand as a problem-solver
6. Has phenomenal impact on first page search engine listings
7. Helps integrate your marketing activities without spending a fortune

 

Our creative product publicity services and marketing advice, as highlighted above, distinguishes us and positions us to work with small businesses.  Our business model also distinguishes us because everything we do is on a project basis, our fees are reasonable, and there are never any surprises.  That is why we have numerous clients who have been hiring us consistently for over 30 years!  Venmark International provides content marketing with a kick.

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© 2012 Steven M. Stroum

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Steve Stroum

Steve Stroum

Steven M. Stroum, founder and president of Venmark International is a seasoned publicist, marketer, and entrepreneur who has been featured in INC Magazine, Sales & Marketing Management Magazine, Industrial Marketing, OMNI Magazine, USA Today, The Christian Science Monitor, Boston Globe, Boston Herald, The Middlesex News, San Francisco Chronicle, and other media outlets. He has also appeared on numerous radio and television programs, addressed many business and civic groups, and been a guest lecturer at Boston College, Babson College, MIT, and his alma mater Northeastern University.

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