We Need Faster Horses. In marketing today, everything seems to revolve around “Search.” There is a huge implicit assumption, however. And that assumption is: your prospective customer knows what they need and are looking for.
Henry Ford said, “If I had asked my customers what they wanted, they would have said faster horses.” In other words, they wouldn’t have realized that Ford Motor Company had an automobile which provided a better solution to the “problem of slow horses.”
Web search is only part of the answer. So, when it comes to WEB SEARCH, take it a step further and not just influence search, but create and accentuate the idea that your company is a problem-solver. Use product news releases to get your message out and create web links from quality websites back to your website for better SEO. This helps generate website traffic. Being published in the highest quality websites also helps you land on page one of search results.
That’s what Venmark does exceptionally well. Visit www.venmarkinternational.com and click on the “See our work” tab for thousands of examples of how we show our clients’ products solving various problems. Because we’ve prepared over 15,000 product news releases, the odds are these are products are similar to yours in many cases.
© 2013 Steven M. Stroum