Product Publicity Specialists
With deference to Paul Simon, you know you’re doing the right work after [41 plus years] if you still get excited when one of your clients is featured on the front cover of a leading publication! Over breakfast, I was catching up on reading and shouted “yes” when I saw Laser Research Optics on the […]
A funny thing happened the other day after walking into my regularly scheduled meeting with Ray Secour at Alliance Scale, Inc. and showing him the January 2018 cover of “New Equipment Digest” featuring publicity we created for a wireless crane scale that he distributes. I love showing clients this kind of valuable exposure! Just as […]
If you’re a manufacturer or distributor and want more OEM sales opportunities: pay attention. Most companies are I-centric with their “advertising” and try to tell their whole story instead of focusing on the problems of potential customers. I’m using advertising as a generic term for publicity too. The first manufacturing principle that a design engineer […]
Perhaps the greatest misunderstanding with respect to product publicity is that it is free and you have to be an advertiser or pay for it to get it. The fact is, that press releases are a respected, time honored way in which editors from all types of media outlets learn about different products and services […]
Stafford Manufacturing, a leading maker of shaft collars, couplings, and innovative mechanical components, was featured in New Equipment Digest’s 2016 Industrial Products Guide. We’re proud that the news release and photograph we created at Venmark International to communicate their message was so well received. […]
We’re all conditioned today to believe that “content is king on the web” and there is a lot of truth to that expression. There is also truth to the fact that there is a lot of content on the web that sucks! Good content is critical and people want to read about how to solve […]
A product release about Stafford Manufacturing introducing SPARC (Stafford Prototype and Repair Collar), a rapid prototype and repair collar system incorporating 3-D printing, prompted the editor of “Power Magazine” to request more information. This product release was part of a consistent publicity program we’ve been producing for Stafford since 1977 when they were a small […]
Technical summary of SHAFT COLLARS & LOCKING DEVICES– It is important to have innovative products and equally important to have an innovative and creative product publicity firm. That can make the difference between getting your products included in an article and having them featured and distinguished on the first page of the article. Venmark has […]
We worked together every month for over 20 years until he sold his company in 1998. He owned Lee Engineering Company, Inc. in Pawtucket, RI and I helped him build the Presto Lifts and Stackers brand from under a million in sales to nearly $20 million. His name was Joe Herbert and he was not […]
It’s baseball season, why not use an appropriate metaphor? Four publicity announcements on one page of a leading publication and their website is a grand slam home run! We have been consistently illustrating through product publicity how Esco’s tools solve problems in the field since 1977. You can see how well this reader-centric approach works. […]
The “World Industrial Reporter” which reports on the latest trends in global markets, logistics, trade shows, and supplier sourcing has posted results for the Top 10 Industrial Products of 2014 as viewed by their readers in order of popularity. The third pick for products reviewed over the entire year was the Staff-Lok Hinged Shaft Collar, […]
According to an article in “Sales & Marketing Management” magazine, “a Forrester Research review of 30 business-to-business websites in six industries revealed that the majority fail to engage users with content. Interesting enough, the review revealed that the biggest problem with these websites is the majority of content talks about the company, what its products […]
If you create a terrific website and don’t employ the best marketing tool in the mix to let your customers and prospective customers know about it, you’re making a huge mistake. Take advantage of this opportunity! Effective website publicity creates exposure in important media outlets, reinforces your brand, generates web traffic and sales leads, enhances […]
The ongoing Esco Tool product publicity campaign created by Venmark has supported their international marketing efforts for nearly four decades! In this issue of “Tube & Pipe Technology,” the editor chose to feature Esco’s end prep tools for offshore applications and used the photograph we created as lead for their entire section on Finishing and […]
This issue of Process Cooling includes product descriptions designed to aid in your quest for industrial process cooling equipment, writes the publisher. “You can receive more information by contacting each manufacturer directly. We’ve included phone numbers and web addresses to help you get information quickly.” He continued, “All we ask is that you tell them […]
“Hello John, this PR’s great! Very nicely done. You put a smile on a lot of people’s faces around here. As always, thanks for your support for Porex!” Highest Regards, Mike…” That e-mail to John Savikas, president of Interstate Specialty Products, Inc. was received after their vendor Porex saw his product in one of our […]
If you do too many press releases editors will get tired of giving you a “freebie” is exactly the wrong point-of-view about press releases. The fact is, that the secret to getting a lot of publicity is to prepare press releases about products and product applications that interest editors. If you prepare press releases with […]
According to Dennis Aikman, Sales Manager of Alvin Products, a division of Dampney Company, Everett, MA, Jay Leno featured their innovative metal putty Lab-Metal on “Jay Leno’s Garage,” which was described by the editor of “Skinned Knuckles” magazine after reading Venmark’s publicity article.
Exploding the myth that products have to be new to be newsworthy is the following full page in this June/July 2014 issue of Fabricating & Metalworking magazine. Featured are four different press releases prepared by Venmark International for ESCO Tool who has been publicizing products consistently for over 37 years! This news also appears online […]
Developed to let companies take advantage of our expertise at communication through images, Venmark International has introduced a new standard product video service. Each product video is approximately 30 seconds and communicates the key attributes of a product very clearly in order to pique viewer interest and generate meaningful sales inquiries. The genesis of […]
Even though we specialize in using product publicity for product marketing, branding, and new business development, we encourage our clients to use the content we create for their website, e-mail campaigns, trade show booths, product literature, applications notes, post cards, and more. We want to see them leverage our work and get the best marketing […]
While driving his expensive motor home during the winter in New England, his windshield wipers kept collecting ice. Aggravated that he had to lean out his window while driving this $250,000.00 vehicle and bang the ice and snow off of the wipers, endangering himself and other drivers, he decided to invent a heated windshield wiper. […]
A consistent product publicity campaign reinforces your company brand by illustrating how your products solve problems.
There are many reasons why composite clad wire is more effective than solid wire. Among the chief reasons, is because it is much less expensive than solid wire.
Any company that creates a new website and doesn’t prepare a news release to inform their customers and prospective customers about it is missing a fabulous opportunity to get exposure in leading media outlets, loads of website traffic, and quality links that result in better organic search results.
Stafford Manufacturing Corp. is a leading manufacturer of shaft collars, couplings, and specialized mechanical drive and structural components. In fact, the company is well recognized as a single source for all types of shaft collars and couplings. When I began working with Arthur Stafford back in 1977, the company was a three man machine shop.
Malcom Company sells a line of plastic welding tool kits and I’ve been preparing innovative news releases about the kits for about 20 years. The tools combine heated air and pressure to weld plastic and can be used for repairing tanks and vessels, automotive bumpers, personal watercraft, canoes, snow mobiles, you name it. Virtually anything […]
If you want to get top product news coverage in leading media outlets, then give editors high-quality press releases. Below, for example, 4 out of 5 of these free sample news items were provided by Venmark International.
“To be a successful smaller manufacturer today in the United States, you really have to find your niche,” according to Dan Lambert, Marketing Manager of Anomet Products, Inc., a small manufacturer of composite clad wire.
Flexaust Co., Inc., a leading manufacturer of flexible hose for a wide range of industrial, lawn care, and commercial applications, including floor care, recently acquired the United Electric Company. Known in the floor care industry as TUEC, the company manufactures vacuum cleaning attachments.
