Business Thoughts

SBIR Commercialization Opportunities

Moving from Phase I to Phase II of an SBIR is a challenging prospect.  Typically, less than half of all Phase I contracts successfully make this leap.  Commercialization plans are becoming a larger part of the Phase II award criteria,

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It Doesn’t Hurt to Have a Lucky Push

My first sale was to a company I interviewed with for a sales management position.  I was candid with the president of American Career Planning Services, Inc. at that interview and mentioned that I might start my own business.

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The Key to Success: Know What You Don’t Know

Regarded by the Wall Street Journal as “The dean of America’s business and management philosophers,” Peter F. Drucker wrote in his book Innovation and Entrepreneurship that “Entrepreneurship is ‘risky’ mainly because so few of the so-called entrepreneurs know what they are doing.

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Too Bad You Can’t Hire Your First Boss

Most of us have purchased an automobile.  I don’t think anyone would argue that you’re at a huge disadvantage because it is something you do infrequently and the car salesman, especially the sales manager, does it every day.  If you’re an above average negotiator, the best you can hope for is a fair deal.

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Office Mates Aren’t Your Friends

Back in the early seventies, I was the first Northeastern University co-operative education student ever to hold a field sales position at the Paul Revere Insurance Company.  It was an opportunity I created for myself.

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Plan Your Work and Work Your Plan

Starting a business can be a very scary experience, especially if you are a working-class kid trying to realize the American Dream.  That was me over 35 years ago and I remember saying to myself, “If I was a farmer back in the early 1900s, I’d have to

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Creativity Requires Limits

You can’t develop a stent or pacemaker without imposing strict size limits.  What permitted the miniaturization of electronic devices were size limits imposed by product development teams.  It is obvious in engineering and it is obvious to me with respect to sales and marketing.

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Be a Giver Not a Taker

The best publicity approach is one that satisfies the needs of the media.  When writing press releases, too often, people are trying to get “a freebie.”   Something for nothing is exactly the wrong attitude!  Publicity is not free advertising. 

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A Business Model That Makes a Difference

What he observed for about 20 years was the consistency in my business and how successful my clients have become.   An owner of an advertising agency called me several months ago with the idea that he might want to buy Venmark International. 

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Are You Fundamentally Unemployable?

I love LinkedIn and definitely recognize its value.  But, see too many questions about starting businesses that are way off the mark.  Too “what if” oriented and too academic.  For many of us, starting a business was a visceral experience.

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Talk Isn’t Cheap

It was 1984 and I was selected to become a member of the Norbert Weiner Forum at Tufts University to study the “Impact of Technology on Society.”   This was quite an honor for a blue collar kid from Auburndale, a small village in Newton, Massachusetts. 

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Low Pricing Can Kill Your Business!

It was one of those days you don’t ever forget.  Like JFK’s assassination, the Space Shuttle Challenger explosion, and O.J.’s acquittal.  I remember exactly where I was the day I lost a sale because my fee was too low!

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