SBIR Commercialization Opportunities

Moving from Phase I to Phase II of an SBIR is a challenging prospect.  Typically, less than half of all Phase I contracts successfully make this leap.  Commercialization plans are becoming a larger part of the Phase II award criteria, and reviewers want to see plans focused on real customers and markets as a part of your Phase II proposal.


At Venmark International, we specialize in obtaining widespread exposure for your technology in the appropriate, credible publications and websites.   This validation of your technology and the leads we generate for you will help you focus your efforts on the needs of potential customers and identify the widest range of applications and markets for your SBIR techology.   Venmark clients have implemented this strategy very successfully and have learned that obtaining this exposure in Phase I can lead to a better, more focused commercialization strategy in their Phase II proposal.  This is because they have showed their sponsor that they are making a strong push towards commercialization.


Our product publicity programs have helped SBIR recipients identify markets and potential sales for their technology for many years.  And after they have received a Phase II award, their actual sales have become the commercial success that was critical to winning future SBIRs.   Venmark International’s services are offered on a project basis and are specifically tailored to the needs of small technical companies.


(C)  2012  Steven M. Stroum

Steve Stroum

Steve Stroum

Steven M. Stroum, founder and president of Venmark International is a seasoned product publicist, marketer, entrepreneur, and innovator who has been featured in articles that have appeared in INC Magazine, Sales and Marketing Management Magazine, Industrial Marketing, OMNI Magazine, USA Today, The Christian Science Monitor, Boston Globe, Boston Herald, Middlesex News, and San Francisco Chronicle. He has also appeared on numerous radio and television programs, addressed many Rotary Clubs and other business and civic groups, and been guest lecturer at Boston College, Babson College, MIT, and his alma mater Northeastern University.

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