Support “Made in the U.S.A.” with More Than Lip Service

I received an e-mail recently from a wonderful client, Abby Robey, the marketing manager of Xuron Corp., Saco, Maine which read, “Steve – Thought I’d share this with you… Abby.”

What she shared was the following e-mail received from another manufacturer.  It read:


“Good Morning Abby,

I came across an article about Xuron Tools in the New Equipment Digest Today.  I would like to know if you folks have a catalog? I am very interested in buying and supporting American Manufacturing.

Please let me know if a catalog is available and provide a list of distributors in the Massachusetts and New England area.

I would appreciate hearing from you at your earliest convenience.”


I’ve withheld the person’s name and contact information because it was the message that is important.  The fact that this fellow manufacturer is supporting “Made in the U.S.A.” with more than lip service is what matters.  Congratulations to them and all others who take this approach.  This is a terrific example of private enterprise doing the right thing.


Having supported smaller American manufacturers with my work for over 35 years and having served the Governor of the Commonwealth of Massachusetts as a Small Business Advisor, I was thrilled that Abby shared the above e-mail with me.  I truly hope there is more of this taking place in America…  Support “Made in the U.S.A. with more than lip service!


Steve Stroum

Steve Stroum

Steven M. Stroum, founder and president of Venmark International is a seasoned publicist, marketer, and entrepreneur who has been featured in INC Magazine, Sales & Marketing Management Magazine, Industrial Marketing, OMNI Magazine, USA Today, The Christian Science Monitor, Boston Globe, Boston Herald, The Middlesex News, San Francisco Chronicle, and other media outlets. He has also appeared on numerous radio and television programs, addressed many business and civic groups, and been a guest lecturer at Boston College, Babson College, MIT, and his alma mater Northeastern University.

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1 Comment

  1. Avatar Abby Robey on December 20, 2011 at 8:07 pm

    Steve, thank you for printing this! I do believe there is a large wave of support for US Manufacturers and their products. At a recent trade show in Chicago, we had consumers actually thank us for our Made in USA committment. Our sales are growing, even in a down economy, which tells me people are starting to move beyond lip service.
    Thanks for your support!

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