The best publicity approach is one that satisfies the needs of the media. When writing press releases, too often, people are trying to get “a freebie.” Something for nothing is exactly the wrong attitude! Publicity is not free advertising. Publicity is the vehicle on which advertising billboards are attached. Publicity is editorial content which, incidentally, is the whole purpose for the media; either in providing news or entertainment, or both.
Geoff Bridgman, Editor-in-Chief of the former Chemical Equipment Magazine wrote, “I appreciate the format in which Venmark submits news releases to Chemical Equipment Magazine. I’ve been receiving new product information from your agency for over 20 years. The releases are always well written, concise, a good length, and accompanied by excellent photography. I wish everyone submitted their information in the “Venmark” format!”
As the founder and president of Venmark International, I am especially proud of the rest of his e-mail, “I was talking to another editor here at Reed Business Information earlier this week and he, too, agreed you’re one of, if not the best PR firm around these days. Keep up the good work! It’s a pleasure working with you and the material you submit to our magazines and websites.”
For over 35 years, Venmark International has been contributing news and information to editors in a format that helps them do their jobs better. Be a giver not a taker and you’ll get more product publicity.