You Can’t Fool Dogs and Small Children

That was one of my father’s favorite lines.  And it is true.  The pure sensibilities of dogs and small children are noteworthy.  If you’re afraid of dogs they know it.  If you are uncomfortable with small children they sense it.   I had a terrific experience last week that I’d like to share with you which relates to this topic.


On January 10th, I had a very serious back operation: a spinal fusion and laminectomy.  As a result, I couldn’t drive for a few weeks.  What I did have, however, were obligations to serve my clients.  So, my lovely wife Peggy, who was my first assistant at Venmark for three years back in the beginning, became my chauffer last Tuesday, January 31st , accompanied by Sadie, our Labradoodle.  It turned out to be an amazing “day at the office.”

When we arrived for my first appointment at Meller Optics, Inc., Dave Lydon, the company president and my good client and friend pulled into the parking lot at the same time.  Without hesitating, after saying hello to Peggy and me, Dave took Sadie by her leash into his company and introduced her to all his sales and office staff.


Reflecting on that morning, it occurred to me that one of the reasons why Meller Optics is such a successful company is that they are made up of good people who care about their customers and doing the right things.  That was the feedback we got from Sadie.  After all, you can’t fool dogs and small children.


©2012 Steven M. Stroum

Steve Stroum

Steve Stroum

Steven M. Stroum, founder and president of Venmark International is a seasoned publicist, marketer, and entrepreneur who has been featured in INC Magazine, Sales & Marketing Management Magazine, Industrial Marketing, OMNI Magazine, USA Today, The Christian Science Monitor, Boston Globe, Boston Herald, The Middlesex News, San Francisco Chronicle, and other media outlets. He has also appeared on numerous radio and television programs, addressed many business and civic groups, and been a guest lecturer at Boston College, Babson College, MIT, and his alma mater Northeastern University.

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  1. Avatar deborah gordon on February 23, 2012 at 12:09 pm

    i love the piece….its all so true..

  2. Avatar George Berbeco on February 24, 2012 at 8:23 pm

    Wonderful! Must be a terrific company!

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