Blog
This is a complicated question. As a society, we value expensive things. If a car costs a lot of money, we assume it is better than one that is cheaper. The same holds true for clothing. A full-page, full-color advertisement is very expensive, therefore it must be better than free publicity. Wrong!
In small business, especially B2B, our marketing objective is typically twofold. We want to become identified as a problem solver and to generate quality sales leads for our sales team. And we want to accomplish these two major objectives in the most cost effective way.
There are thousands of articles written about “how to write a press release or product news release,” and it is no wonder why. Product news releases, when properly prepared, can result in tremendous publicity coverage.
There’s a huge difference between writing and distributing a press release and preparing the proper publicity materials. If you think writing a press release and distributing it on the PR Newswire or some other electronic Web distribution service is all that is necessary to get top notch publicity, then you need to read on.
We sat down together in a cozy room on a small sofa with a fireplace in front of us and a table with a selection of teas and two massage therapists. Our “couples massage” would begin with a twenty-five minute foot massage and cup of green tea. She began massaging my wife’s feet and asked…
The greatest attribute of product publicity is that you cannot tell the size of the company from a product news feature. We’ve had one-man companies on the front covers of leading publications and front pages of leading websites, right next to the biggest companies in the world. From a marketing standpoint, it truly evens the…
Malcom Company sells a line of plastic welding tool kits and I’ve been preparing innovative news releases about the kits for about 20 years. The tools combine heated air and pressure to weld plastic and can be used for repairing tanks and vessels, automotive bumpers, personal watercraft, canoes, snow mobiles, you name it. Virtually anything…
Today, more than ever before, sales are made emotionally and justified rationally. Oh, I know, I can hear it now, “Today we’re more sophisticated and have more information available to us.
Moving from Phase I to Phase II of an SBIR is a challenging prospect. Typically, less than half of all Phase I contracts successfully make this leap.
On August 2, 1976 there was an article in “Advertising Age Magazine” entitled, “What Product PR can do for you in today’s advertising world.” One of the key points the author of the article made was, “this unprogressive idea that product publicity is a fringe function may well be costing billions of dollars in lost…