Publicity is More Persuasive and Believable than Advertising

On August 2, 1976 there was an article in “Advertising Age Magazine” entitled, “What Product PR can do for you in today’s advertising world.”  One of the key points the author of the article made was, “this unprogressive idea that product publicity is a fringe function may well be costing billions of dollars in lost opportunities to persuade and to sell products and services.”  That article was very influential in my deciding to become a product publicist.


Product publicity has always been the most powerful marketing tool.  As pointed out in the article, “A message sanctified through acceptance by ‘third party’ editors, when perceived by the viewer or reader in the editorial or non-paid segments of medium has more persuasiveness and believability than the advertising, where the sponsor of the message is identified.”


Today, product news releases are even more powerful because, in addition to editors and web hosts telling your story for you, the internet lets you tell your story directly to potential customers who are searching via Google, Yahoo, Bing, and other search engines for products like yours. Product News coverage boosts your company’s credibility, generates high quality sales leads, drives traffic to your website, and enhances your organic search engine positioning (SEO).   Product news drives the message home repeatedly, puts you in front of prospects when they are ready to buy, and produces measurable results!


I founded Venmark by creating a distinctive business model which has allowed us to work with small businesses, where we can have the most impact.  We have been extremely successful since 1976 and still work with many of the clients we began working for during 1977, our first full year in business.  That’s nearly 35 years of working relationships!


In addition to our extensive database of publications and websites, we have contracted with a major internet news distribution service to provide you with widespread exposure on the web. On average we generate over 130+ press clips per news release and superior organic search results.   Most importantly, we work on a project basis and our fees are very affordable.



Steve Stroum

Steve Stroum

Steven M. Stroum, founder and president of Venmark International is a seasoned publicist, marketer, and entrepreneur who has been featured in INC Magazine, Sales & Marketing Management Magazine, Industrial Marketing, OMNI Magazine, USA Today, The Christian Science Monitor, Boston Globe, Boston Herald, The Middlesex News, San Francisco Chronicle, and other media outlets. He has also appeared on numerous radio and television programs, addressed many business and civic groups, and been a guest lecturer at Boston College, Babson College, MIT, and his alma mater Northeastern University.

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