Publicity Evens the Marketing Playing Field
The greatest attribute of product publicity is that you cannot tell the size of the company from a product news feature. We’ve had one-man companies on the front covers of leading publications and front pages of leading websites, right next to the biggest companies in the world. From a marketing standpoint, it truly evens the playing field.
Here’s a great example. Back in 2003, in the 11th annual “Medical Product Manufacturing News” Top 100 issue, two of my clients were featured in the number one and two spots for “products judged the most popular of the year, based on reader response.” Think about it: of all the companies in the world and all of their products, two Venmark International clients were first and second in reader response! And they were both small manufacturers with sales under $5 million at the time!
What made the difference for those small companies was our innovative presentation of their products. You see, large companies, even the major advertisers in the magazine treat product publicity as a step child and don’t put the effort into preparing it properly.
At Venmark International we specialize in preparing product news releases that make a difference. As in the above example, remarkable press releases that get chosen by editors to present to their readers. When that happens, everybody wins, especially our clients who are able to leverage our expertise to meet their marketing objectives.