Publicity Enhances SBIR Commercialization Opportunities

Moving from Phase I to Phase II of an SBIR is a challenging prospect.  Typically, less than half of all Phase I contracts successfully make this leap.  Commercialization plans are becoming a larger part of the Phase II award criteria, and reviewers want to see plans focused on real customers and markets as part of your Phase II proposal.


At Venmark International, we specialize in obtaining widespread exposure for your technology in credible publications and websites.  The leads we generate will help you focus your efforts on the needs of potential customers and identify the widest range of applications and markets for your SBIR technology.  Our clients who have implemented this strategy have learned that obtaining this exposure in Phase I can lead to a better, more focused commercialization strategy in their Phase II proposal, showing your sponsor that you are making a strong push towards commercialization.


A focused publicity approach will help you identify markets and potential sales for your technology. After you have received a Phase II award, these sales will become the commercialization success that is critical to winning future SBIRs.  We understand the challenges facing SBIR recipients and our services are extremely affordable and specifically designed for small technical companies.



Steve Stroum

Steve Stroum

Steven M. Stroum, founder and president of Venmark International is a seasoned publicist, marketer, and entrepreneur who has been featured in INC Magazine, Sales & Marketing Management Magazine, Industrial Marketing, OMNI Magazine, USA Today, The Christian Science Monitor, Boston Globe, Boston Herald, The Middlesex News, San Francisco Chronicle, and other media outlets. He has also appeared on numerous radio and television programs, addressed many business and civic groups, and been a guest lecturer at Boston College, Babson College, MIT, and his alma mater Northeastern University.

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1 Comment

  1. Avatar Lorene on November 21, 2011 at 9:42 pm

    Great article, thank you again for writing.

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