Marketing Logic

By Steve Stroum | July 22, 2011 | 0 Comments

According to the Wiktionary, logic is “A method of human thought that involves thinking in a linear, step-by-step manner about how a problem can be solved.” This is the context in which I would like to present what I refer to as Venmark Marketing Logic.

Will You be There When the Customer is Ready to Buy?

By Steve Stroum | July 22, 2011 | 0 Comments

Regardless of how effective a salesperson you are, the events that stimulate a prospective customer’s buying behavior are outside of your control.

A Lesson From the Recession

By Steve Stroum | July 13, 2011 | 0 Comments

We all know someone who has suffered a heart attack and it prompted them to change their lifestyle. They started a healthy diet and began an exercise program to live better and prevent another potentially fatal heart problem. Lesson learned.