According to the Wiktionary, logic is “A method of human thought that involves thinking in a linear, step-by-step manner about how a problem can be solved.” This is the context in which I would like to present what I refer to as Venmark Marketing Logic.
Regardless of how effective a salesperson you are, the events that stimulate a prospective customer’s buying behavior are outside of your control.
We all know someone who has suffered a heart attack and it prompted them to change their lifestyle. They started a healthy diet and began an exercise program to live better and prevent another potentially fatal heart problem. Lesson learned.