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Content is king on the internet. There’s no disputing that. And cyber-clutter makes the need for a professional product publicist more important today than ever before.
Last May 2011, President Obama kept TV hosts and viewers around the world waiting for his major speech on Middle East and North Africa foreign policy by more than a half hour.
When Google reported sales and profit that topped analysts’ estimates, their stock value increased $68.68 or 12% in one day! On the other hand, bad news can hammer a stock. Because news is powerful!
That’s what Diversified Technologies’ Micro-Grid Power Distribution System can accomplish for the integration of solar power generators.
Bill Gates said, “A fundamental new rule for business is that the Internet changes everything.” Is this true for marketing?
It was 1984 and I was selected to become a member of the Norbert Weiner Forum at Tufts University to study the “Impact of Technology on Society.” This was quite an honor for a blue collar kid from Auburndale, a small village in Newton, Massachusetts.
It was one of those days you don’t ever forget. Like JFK’s assassination, the Space Shuttle Challenger explosion, and O.J.’s acquittal. I remember exactly where I was the day I lost a sale because my fee was too low!
Several years ago I was sailing with a client on his very gorgeous and expensive yacht. He was a great skipper and host. After he prepared my favorite rum and coke with a lime, he said, “You can put your drink here in this box.” The boat cost over a million dollars and the box,…
Todol’s product, a two-part urethane foam sealant was selected by Professional Builder Magazine as one of the year’s top 100 products. You’ll notice Todol is sharing the page with Kilz, Sherwin Williams, and Quickcrete, top suppliers and large companies.
Companies need to understand what media outlets are looking for. And what they are looking for is meaningful content that adds-value to their website or publication.