Good News is a Money Maker

When Google reported sales and profit that topped analysts’ estimates, their stock value increased $68.68 or 12% in one day!  On the other hand, bad news can hammer a stock.  Because news is powerful!


The power of news isn’t just applicable to public companies.  Venmark International has been generating good news about our clients’ products and services since 1977.  ESCO Tool, a client for over 34 years, wrote, “The publicity we have received in Chile and Argentina has resulted in business we otherwise would not have gotten. In fact, we recently received a $35,000.00 order and know that Venmark International is the only source for it.  Furthermore, there was no agent involved and we didn’t have to pay a commission to anyone.


This is just one specific example of news converting to sales and profit.  If you doubt that product news can be this powerful, wait for Apple’s product new release about their latest IPod5 and see the impact on their stock price, sales, and profits!


Venmark International creates a lot of product news.  On average our clients’ product news releases are each published over 140 times on the web.  This not only drives a lot of traffic to their websites, but it has a tremendous impact on their search engine placement (SEO).


Here are the results from an actual search conducted on Aug. 22, 2011.


Steve Stroum

Steve Stroum

Steven M. Stroum, founder and president of Venmark International is a seasoned publicist, marketer, and entrepreneur who has been featured in INC Magazine, Sales & Marketing Management Magazine, Industrial Marketing, OMNI Magazine, USA Today, The Christian Science Monitor, Boston Globe, Boston Herald, The Middlesex News, San Francisco Chronicle, and other media outlets. He has also appeared on numerous radio and television programs, addressed many business and civic groups, and been a guest lecturer at Boston College, Babson College, MIT, and his alma mater Northeastern University.

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