Adopt an Editor’s Perspective

Companies need to understand what media outlets are looking for.  And what they are looking for is meaningful content that adds-value to their website or publication.  Once a company adopts “an editors perspective,” then they can take full advantage of their product publicity opportunities by preparing value-added press releases.  It doesn’t matter whether your prospective customer is an OEM, distributor, or the end-user, they are all looking for ways to improve and solve problems.

Steve Stroum

Steve Stroum

Steven M. Stroum, founder and president of Venmark International is a seasoned publicist, marketer, and entrepreneur who has been featured in INC Magazine, Sales & Marketing Management Magazine, Industrial Marketing, OMNI Magazine, USA Today, The Christian Science Monitor, Boston Globe, Boston Herald, The Middlesex News, San Francisco Chronicle, and other media outlets. He has also appeared on numerous radio and television programs, addressed many business and civic groups, and been a guest lecturer at Boston College, Babson College, MIT, and his alma mater Northeastern University.

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