Adopt an Editor’s Perspective
Companies need to understand what media outlets are looking for. And what they are looking for is meaningful content that adds-value to their website or publication. Once a company adopts “an editors perspective,” then they can take full advantage of their product publicity opportunities by preparing value-added press releases. It doesn’t matter whether your prospective customer is an OEM, distributor, or the end-user, they are all looking for ways to improve and solve problems.