Product News, the Great Equalizer

Todol’s product, a two-part urethane foam sealant was selected by Professional Builder Magazine as one of the year’s top 100 products. You’ll notice Todol is sharing the page with Kilz, Sherwin Williams, and Quickcrete, top suppliers and large companies.

What’s more, their product photograph is the largest and most “attention getting.” [click to enlarge]

Can you guess how large a company Todol is? No… That’s the point, product news, when
properly executed makes your company look as significant and large as companies
who might be a thousand times bigger than yours. News is a great equalizer and there is no
better way to support distributors.

Steve Stroum

Steve Stroum

Steven M. Stroum, founder and president of Venmark International is a seasoned publicist, marketer, and entrepreneur who has been featured in INC Magazine, Sales & Marketing Management Magazine, Industrial Marketing, OMNI Magazine, USA Today, The Christian Science Monitor, Boston Globe, Boston Herald, The Middlesex News, San Francisco Chronicle, and other media outlets. He has also appeared on numerous radio and television programs, addressed many business and civic groups, and been a guest lecturer at Boston College, Babson College, MIT, and his alma mater Northeastern University.

Next Post

Previous Post

%d bloggers like this: