If you create a terrific website and don’t employ the best marketing tool in the mix to let your customers and prospective customers know about it, you’re making a huge mistake. Take advantage of this opportunity!
Effective website publicity creates exposure in important media outlets, reinforces your brand, generates web traffic and sales leads, enhances your search engine positioning, and does much more; all very cost-effectively…
When a leading media outlet publishes news about your website it carries an implied endorsement. Product and website news coverage is up to 10 times more cost-effective than advertising where the sponsor is identified.
Al Ries, the co-author of “The Fall of Advertising & the Rise of PR” noted, a product publicist stimulates the interest of editors. The ability to influence the media to select product news is based upon relevance to their readership and a superior presentation is critical.
© 2014 Steven M. Stroum