Publicizing Your Website is a Must

If you create a terrific website and don’t employ the best marketing tool in the mix to let your customers and prospective customers know about it, you’re making a huge mistake. Take advantage of this opportunity!

Effective website publicity creates exposure in important media outlets, reinforces your brand, generates web traffic and sales leads, enhances your search engine positioning, and does much more; all very cost-effectively…

New ESCO Tool Website Features Pipe Beveling Tools and Saws - Power Engineer_Page_1When a leading media outlet publishes news about your website it carries an implied endorsement. Product and website news coverage is up to 10 times more cost-effective than advertising where the sponsor is identified.

Al Ries, the co-author of “The Fall of Advertising & the Rise of PR” noted, a product publicist stimulates the interest of editors. The ability to influence the media to select product news is based upon relevance to their readership and a superior presentation is critical.


© 2014 Steven M. Stroum


Steve Stroum

Steve Stroum

Steven M. Stroum, founder and president of Venmark International is a seasoned publicist, marketer, and entrepreneur who has been featured in INC Magazine, Sales & Marketing Management Magazine, Industrial Marketing, OMNI Magazine, USA Today, The Christian Science Monitor, Boston Globe, Boston Herald, The Middlesex News, San Francisco Chronicle, and other media outlets. He has also appeared on numerous radio and television programs, addressed many business and civic groups, and been a guest lecturer at Boston College, Babson College, MIT, and his alma mater Northeastern University.

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