Build Your Business by Being Distinct

On the wall in my office is a framed copy of a quote which was given to me by Manny Affler, a great client many years ago. He was in his 50s at the time and hired me multiple times for several years. He recognized that Venmark was a different kind of company. It was early in our business life and I was facing the challenges of entrepreneurship. In addition to hiring us repeatedly for years and validating our work, he encouraged me to be different and inspired me with the quote below.

The Man Who Follows the Crowd

So, as I think about all that I am thankful for this Thanksgiving Holiday, I have to remember Manny who passed away a few years ago. He got it. He valued our distinctive business model, he valued the contribution we made to his business, and was kind enough to encourage me to be distinct.


© 2014 Steven M. Stroum

Steve Stroum

Steve Stroum

Steven M. Stroum, founder and president of Venmark International is a seasoned publicist, marketer, and entrepreneur who has been featured in INC Magazine, Sales & Marketing Management Magazine, Industrial Marketing, OMNI Magazine, USA Today, The Christian Science Monitor, Boston Globe, Boston Herald, The Middlesex News, San Francisco Chronicle, and other media outlets. He has also appeared on numerous radio and television programs, addressed many business and civic groups, and been a guest lecturer at Boston College, Babson College, MIT, and his alma mater Northeastern University.

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