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Product Publicity Specialists

Product Publicity Specialists

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The Forgotten Role of Product Publicity

March 29, 2016 By Steve Stroum

There is so much emphasis today on digital marketing and communicating directly with your prospective customers that it is easy to overlook a major role that product publicity plays in the media. That is, for content creation, data gathering and dictating the future editorial focus of a media outlet. I remember the day, early in 1977, […]

Filed Under: Business Thoughts, Marketing Articles, The Value of Publicity Tagged With: digital marketing, product advertising, product publicity

Stafford Manufacturing was Featured on New Equipment Digest’s 2016 Industrial Products Guide Cover

February 29, 2016 By Steve Stroum

Stafford Manufacturing, a leading maker of shaft collars, couplings, and innovative mechanical components, was featured in New Equipment Digest’s 2016 Industrial Products Guide.  We’re proud that the news release and photograph we created at Venmark International to communicate their message was so well received.                       […]

Filed Under: Clients Making News, The Value of Publicity

Entrepreneurship and Product Publicity

February 5, 2016 By Steve Stroum

Peter Drucker, recognized as the dean of America’s business and management philosophers by The Wall Street Journal, wrote “Entrepreneurship is ‘risky’ because so few of the so-called entrepreneurs know what they are doing. They lack the methodology. They violate elementary and well-known rules. This is particularly true of high-tech entrepreneurs.”   I believe this assertion […]

Filed Under: Business Thoughts, Marketing Articles, The Value of Publicity Tagged With: content development, product marketing, product publicity, small b2b marketing, small business marketing

Create Global Sales Opportunities with Product Publicity

December 15, 2015 By Steve Stroum

According to the United States House Small Business Committee, International trade is a critical component for the long-term growth and viability of small businesses and the U.S. economy overall. In 2012, total U.S. exports reached $2.2 trillion, which is nearly 14 percent of the U.S. Gross Domestic Product. Those exports helped support nearly 10 million […]

Filed Under: Marketing Articles, The Value of Publicity Tagged With: Export marketing, global marketing, international marketing, international publicity, small b2b marketing

Are You an S.O.B?

December 2, 2015 By Steve Stroum

There was nothing remarkable about the small industrial building as we drove into the company parking lot. It was a brisk November day back in 2007. The leaves had already been raked and the walkways were well groomed. What prompted the memory of that day is Thanksgiving. I’m always prone to reflection this time of […]

Filed Under: Business Thoughts, Life & Marketing Tagged With: entrepreneurship, family business

Niche Marketing is About Problem-Solving

November 21, 2015 By Steve Stroum

We’re all conditioned today to believe that “content is king on the web” and there is a lot of truth to that expression. There is also truth to the fact that there is a lot of content on the web that sucks! Good content is critical and people want to read about how to solve […]

Filed Under: Business Thoughts, Clients Making News, Marketing Articles, The Value of Publicity Tagged With: product publicity, small business advertising, small business marketing

Listen to Your Customers and Solve Their Problems

November 9, 2015 By Steve Stroum

When I received the October issue of “Fabricating & Metalworking” which featured FABTECH 2015 I was thrilled to see our client, Esco Tool featured in the section entitled “Tube & Pipe Fabrication.” There are many reasons for Esco Tool’s success. Chief among them was the philosophy of Al Brennan who purchased the company in 1975. […]

Filed Under: Business Thoughts, Marketing Articles, The Value of Publicity Tagged With: product marketing, small business marketing

Stafford 3-D Shaft Collar System Featured in Power Magazine

October 26, 2015 By Steve Stroum

A product release about Stafford Manufacturing introducing SPARC (Stafford Prototype and Repair Collar), a rapid prototype and repair collar system incorporating 3-D printing, prompted the editor of “Power Magazine” to request more information. This product release was part of a consistent publicity program we’ve been producing for Stafford since 1977 when they were a small […]

Filed Under: Clients Making News, Marketing Articles, The Value of Publicity Tagged With: B2B marketing content, marketing, product marketing, product publicity, small business marketing

Is Fake Web Traffic Costing You a Fortune?

October 16, 2015 By Steve Stroum

The cover story on Bloomberg Businessweek was entitled, “Fake web traffic will cost companies more than $6 billion this year. An exclusive investigation into the bots that ate your ad budget.” Then you flip to the article itself and see another headline, “Marketers thought the web would allow perfectly targeted ads. Hasn’t worked out that […]

Filed Under: Business Thoughts, Marketing Articles, The Value of Publicity Tagged With: advertising, pay per click, product publicity, Web traffic

International Marketing and New Business Development

July 27, 2015 By Steve Stroum

Jeff Immelt, CEO of GE said, “I run an American company. But in order for GE to be successful in the coming years, I’ve gotta sell my products in every corner of the world.” That doesn’t just apply to huge conglomerates, it applies to small, privately held companies too. Small companies are frequently intimidated by […]

Filed Under: Marketing Articles, The Value of Publicity Tagged With: global marketing, international marketing, international publicity, Venmark International

Leverage Your Marketing Budget

June 10, 2015 By Steve Stroum

I’ve been in business long enough to remember the introduction of the fax machine, the word processor, personal computer, mobile phone, Al Gore’s internet, the tablet, smart phone, and all of the related software and apps. There has been no time period which has impacted B2B marketing more than the last 10 years. One phenomenon […]

Filed Under: Business Thoughts, Marketing Articles, The Value of Publicity Tagged With: B2B marketing, new business development, product publicity, small business marketing

First Rule for B2B Marketers

June 3, 2015 By Steve Stroum

It has long been said, “In the real estate business the three most important factors when selling a property are location, location, and location.” In marketing, the three most important factors are: repetition, repetition, and repetition. Therefore, the first rule B2B marketers should never forget is that repetition creates sales opportunities. Why? Because repetition puts […]

Filed Under: Business Thoughts, Marketing Articles, The Value of Publicity

Stafford Manufacturing Featured in Design World

May 23, 2015 By Steve Stroum

Technical summary of SHAFT COLLARS & LOCKING DEVICES– It is important to have innovative products and equally important to have an innovative and creative product publicity firm.  That can make the difference between getting your products included in an article and having them featured and distinguished on the first page of the article. Venmark has […]

Filed Under: Clients Making News

He was no Ordinary Joe

May 23, 2015 By Steve Stroum

We worked together every month for over 20 years until he sold his company in 1998. He owned Lee Engineering Company, Inc. in Pawtucket, RI and I helped him build the Presto Lifts and Stackers brand from under a million in sales to nearly $20 million. His name was Joe Herbert and he was not […]

Filed Under: Clients Making News

Bonefishing and Product Publicity

April 24, 2015 By Steve Stroum

I’ve enjoyed bonefishing for many years in the Florida Keys, Turks and Caicos, and Belize. For a fisherman it is the ultimate. Bonefish, also known as the grey ghost, are challenging to catch and are ferocious fighters. You actually hunt and stalk them while they cruise the flats feeding. Seeing them is a challenge, as […]

Filed Under: Business Thoughts, Marketing Articles, The Value of Publicity

Esco Tool Hits Another Grand Slam

April 24, 2015 By Steve Stroum

It’s baseball season, why not use an appropriate metaphor? Four publicity announcements on one page of a leading publication and their website is a grand slam home run! We have been consistently illustrating through product publicity how Esco’s tools solve problems in the field since 1977. You can see how well this reader-centric approach works. […]

Filed Under: Clients Making News, Marketing Articles

Why Product Publicity Photos Fail

April 20, 2015 By Steve Stroum

Ironically, the last step in creating effective product release photos is actually taking the picture. This is because the photograph should reinforce the main feature, benefit, or application of your product or service. What is it that your prospective customer will learn or gain from your product publicity? What’s in it for them? If it […]

Filed Under: Marketing Articles Tagged With: news releases, press releases, product marketing, product news, product photography, product publicity

Stafford Staff-Lok Hinged Shaft Collar #3 in the World

March 21, 2015 By Steve Stroum

The “World Industrial Reporter” which reports on the latest trends in global markets, logistics, trade shows, and supplier sourcing has posted results for the Top 10 Industrial Products of 2014 as viewed by their readers in order of popularity. The third pick for products reviewed over the entire year was the Staff-Lok Hinged Shaft Collar, […]

Filed Under: Clients Making News

An Exchange of Unaltered Meaning

March 15, 2015 By Steve Stroum

While enjoying the sun, sand, and warm breezes on the beach at Key West recently, I saw an interesting exchange between a resort guest and an employee that reminded me of a seminar I attended way back in 1979 which dealt with interpersonal communication. A woman was standing about twenty feet away from me awaiting […]

Filed Under: Business Thoughts, Life & Marketing

What is Product Publicity Worth?

February 22, 2015 By Steve Stroum

There has probably been more written about determining the value of publicity than any other element of the marketing mix. In a paper considering various publicity metrics, James L. Horton, wrote, “There are several ways to measure publicity value, but they largely ignore the process of persuasion and credibility of a journalist’s independent assessment. Publicity […]

Filed Under: Business Thoughts, Marketing Articles, The Value of Publicity

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