Venmark International Introduces Product Videos

Developed to let companies take advantage of our expertise at communication through images, Venmark International has introduced a new standard product video service. Each product video is approximately 30 seconds and communicates the key attributes of a product very clearly in order to pique viewer interest and generate meaningful sales inquiries.


The genesis of this service was a client, Xuron Corp. who asked if we could prepare a video of their product “as long as we were going to shoot a product photograph.” Since we are experts at communicating through images and product news releases, we accepted and met the challenge.


According to Abby Robey, Marketing Manager of Xuron, “The product video you produced for the Wickgun Desoldering Braid Dispenser was very professional. It was easy to view, fun to watch, and included all the appropriate keywords and made all the selling points we wanted to make in just 34 seconds.” It can be viewed at


Another video we created was for Stafford Manufacturing Corp. featuring a novel product they’ve introduced; the Slipknot Adjustable Rope Stop. . Their marketing manager’s response was simply, “I love it!” As you can see, we create a video theme and presentation based upon the product and the audiences being targeted.


This new service is designed for companies who understand the value of product videos and want to optimize their marketing return-on-investment.



© 2014 Steven M. Stroum

Steve Stroum

Steve Stroum

Steven M. Stroum, founder and president of Venmark International is a seasoned publicist, marketer, and entrepreneur who has been featured in INC Magazine, Sales & Marketing Management Magazine, Industrial Marketing, OMNI Magazine, USA Today, The Christian Science Monitor, Boston Globe, Boston Herald, The Middlesex News, San Francisco Chronicle, and other media outlets. He has also appeared on numerous radio and television programs, addressed many business and civic groups, and been a guest lecturer at Boston College, Babson College, MIT, and his alma mater Northeastern University.

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