The 22 Immutable Laws of Branding

In his book, “The 22 Immutable Laws of Branding,” co-author, Al Ries pointed out “The publicity message has credibility because it comes from a presumably unbiased source. Furthermore, you expect the media to tell you about things you’ve never heard of. That is what news is all about.”



When prospective customers read news about your products in their industrial and technical magazines and websites, it reinforces your brand. Problem-solving content is the best way for a B2B company to arouse interest in their products and services. If you want to be known as a solutions provider, the best way to achieve that is to make news about the solutions you offer.



Featuring your products and services as news content in leading websites and publications provides widespread exposure that will:

• Increase Brand Awareness

• Produce Quality Sales Leads

• Drive Traffic to Your Website

• Improve Organic Search Results

• Grow Business Profitably

• Support Distributors

• Enter New Markets

Venmark has been recognized as “the best source of product news” by leading editors and web hosts. We use publicity as an integrated marketing tool and produce results you can measure.


© 2014 Steven M. Stroum


Steve Stroum

Steve Stroum

Steven M. Stroum, founder and president of Venmark International is a seasoned publicist, marketer, and entrepreneur who has been featured in INC Magazine, Sales & Marketing Management Magazine, Industrial Marketing, OMNI Magazine, USA Today, The Christian Science Monitor, Boston Globe, Boston Herald, The Middlesex News, San Francisco Chronicle, and other media outlets. He has also appeared on numerous radio and television programs, addressed many business and civic groups, and been a guest lecturer at Boston College, Babson College, MIT, and his alma mater Northeastern University.

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