The Secret to Getting Widespread Publicity
Over the years we have received numerous comments from editors and the key ingredient to all of their feedback is that Venmark International gives them press releases [product news and information] about products and product applications in a format that helps them create superior content.
This idea of providing “solutions-based content” has been critical to our success at helping our clients use publicity as a marketing tool to get widespread exposure, web traffic and sales leads, attract and support distributors, and help land on the first page of organic search results.
Understanding what editors want and providing it for them is the secret to getting widespread publicity. Here are a few comments we’ve received from editors:
“Your staff, without exception, produces the best new product releases that we receive. Unlike the hundreds of releases that cross my desk each week, yours are well-written, to-the-point, understandable, and, most important of all, show your clients’ to their best advantage. I hope they realize the positive service you give them.”
Stanley M. Parkhill, Editor Compressed Air Magazine
“In short, when I see the characteristic “editor-friendly” Venmark press release, I know it is worthwhile for me to read it because I know it contains information that I cannot afford to ignore. The now familiar format means I know exactly where to look for the information I need. That makes my life easier.”
Russell L. Kratowicz, P.E., Senior Editor Plant Services Magazine
“I was finally able to run EASTPRINT as a 5-Star product. Thanks again for sending in your material. I know that you work very hard to send out all those releases. Only wish I could feature each and every one.”
Mike Foley, Editor Designfax
Again, knowing what editors want and how to prepare and present it to them is the secret to getting widespread publicity; especially the solutions-based content they want for their websites today.
© 2014 Steven M. Stroum