Publicity Reinforces Vendor Relationships

“Hello John, this PR’s great! Very nicely done. You put a smile on a lot of people’s faces around here. As always, thanks for your support for Porex!” Highest Regards, Mike…”

Precision Die Cutting Produces Medical Parts to Specification_Page_1

That e-mail to John Savikas, president of Interstate Specialty Products, Inc. was received after their vendor Porex saw his product in one of our published press releases.

As a result, we received this e-mail from John, “I want to let you know that this very positive response from Mike is huge for Interstate. Well done! The folks copied on Mike’s email are the senior leaders.”

How valuable is that publicity? Interstate Specialty Products gets widespread exposure which reinforces their brand as a precision die-cutting firm and generates web traffic and sales leads and reinforces their relationship with a high-value vendor at the same time.


© 2014 Steven M. Stroum



Steve Stroum

Steve Stroum

Steven M. Stroum, founder and president of Venmark International is a seasoned publicist, marketer, and entrepreneur who has been featured in INC Magazine, Sales & Marketing Management Magazine, Industrial Marketing, OMNI Magazine, USA Today, The Christian Science Monitor, Boston Globe, Boston Herald, The Middlesex News, San Francisco Chronicle, and other media outlets. He has also appeared on numerous radio and television programs, addressed many business and civic groups, and been a guest lecturer at Boston College, Babson College, MIT, and his alma mater Northeastern University.

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