This issue of Process Cooling includes product descriptions designed to aid in your quest for industrial process cooling equipment, writes the publisher. “You can receive more information by contacting each manufacturer directly. We’ve included phone numbers and web addresses to help you get information quickly.” He continued, “All we ask is that you tell them you found them in Process Cooling.”
That is an important value statement from a high quality publication providing useful product news that can help readers. Asking for a referral is what any good businessperson does, especially when we do a great job.
As a publicist, I am proud that my work for Esco Tool resulted in their product being included on the front cover, with a further description on Page 22. and I hope the publicity they received in Process Cooling results in sales and, therefore, helps the readers of Process Cooling and continues to improve the value of the publication.
Product publicity produces a win-win-win for the publication, their readers, and my clients. Naturally, Venmark wins too and that is why I’ve loved this business for over 38 years!
© 2014 Steven M. Stroum