In order to get the most publicity for our small business clients, I had to assure that Venmark International would be a “source of information” for media outlets around the world. Getting that validation would not be an easy task. So, when it happened early in the game I was very excited.
I remember the day, early in 1977, when the editor of ComputerWorld, Drake Lundell phoned our office and asked me, “who are you?” “I’m Steve Stroum, a product publicist,” I replied. Lundell said, “why haven’t you called on me like every other flak? “Because I’m not like every other flak and wanted to become recognized for the quality of my work,” I said. “You have,” said Lundell, “would you like to come over and meet my staff?” “Absolutely,” was my reply.
As a 28 year old budding entrepreneur in business for three months, I was thrilled to get that call. When I arrived at ComputerWorld, Lundell introduced me to his reporters and said, “Meet Steve Stroum, he’s the president of Venmark, a high quality source of information about companies we otherwise might not know about.”
That is one of the secrets to our success, we understood early on the real value we provided to media outlets! We provided them with news and information about companies they otherwise might not know about. Venmark International is successful because we help our clients achieve the best marketing return-on-investment through product publicity by providing editors and Web hosts with news and information in a format that helps them do their jobs more effectively, which is to inform their readers. There are numerous other examples of feedback from editors at
The bottom line: what is in our client’s best interest and the editor’s best interest is in our best interest. Our distinctive business model and consistency for 35 years has created a rare win-win-win situation!
© 2012 Steven M. Stroum