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Product news releases have always been the most powerful marketing tool. Today, however, they are even more powerful because, in addition to editors and web hosts telling your story for you, the internet lets you tell your story directly to potential customers
My first sale was to a company I interviewed with for a sales management position. I was candid with the president of American Career Planning Services, Inc. at that interview and mentioned that I might start my own business.
There are numerous reasons why product publicity fails to get results. The first is that companies don’t pursue it. If you don’t swing the bat, you can’t get a hit!
B2B Magazine has finally recognized a marketing technique which has been a major reason for Venmark International’s success since 1977.
“A great brand raises the bar. It adds a greater sense of purpose to the experience, whether it’s a brand challenge to do your best in sports or fitness [like Nike], or the affirmation that the cup of coffee you’re drinking really matters,” said Howard Schultz, Starbucks Chairman.
Small manufacturers are frequently intimidated by the idea of international business. They’ve heard horror stories about letters of credit, payment delays, lost shipments, the cost of advertising support, and other issues.
Frankly, I don’t recall whether I read this or heard it. So, don’t accuse me of plagiarism. However, if you think about it, a lawyer is an expert you go to when you need help. He or she is trained and conditioned that they are experts who know what is best for you.
I have a bad back. It happened back in ’97. Anyone who has had a back episode knows how debilitating the pain is. Over the years, I’ve had many different evaluations and treatments administered from The Lahey Clinic, New England Baptist Hospital Spine Center, Newton-Wellesley Hospital Spine Center, orthopedic surgeons, neurologists, massage therapists, chiropractors, acupuncturists,…
Sean Callahan, Media Editor at BtoB Magazine, in an article entitled “Content marketing becoming vital,” wrote, “In the days before the internet, advertising was the driving force in most marketing departments. Today, however, with the advent of company websites and the rise of social media marketers have been able to move their content to the…
Regarded by the Wall Street Journal as “The dean of America’s business and management philosophers,” Peter F. Drucker wrote in his book Innovation and Entrepreneurship that “Entrepreneurship is ‘risky’ mainly because so few of the so-called entrepreneurs know what they are doing.