What follows is actual feedback that I received from a client which describes the impact that properly executed product publicity campaigns have had on their businesses beyond getting exposure in magazines and on the web. Product publicity is an extraordinary marketing tool when done properly as part of an integrated, holistic approach. It can illustrate to vendors how much you value their products and can attract and support distributors who might like to sell your products.
The following testimonial was received from a client whose product publicity involved one of his vendor’s products.
“I want to let you know that this very positive response from Mike is huge for Interstate. Well done! The folks copied on Mike’s email are the senior leaders.” (This quote is referring to an email our client received) “Hello John, this PR’s great! Very nicely done. You put a smile on a lot of people’s faces around here. As always, thanks for your support for Porex!” Highest Regards, Mike…”
So, not only did our client get terrific publicity, sales leads, etc., but he made an important vendor extremely happy. How valuable is that! So, an excellent way to support vendors, especially if you are a job shop, is to publicize your capability utilizing their products.
© 2012 Steven M. Stroum