If you do too many press releases editors will get tired of giving you a “freebie” is exactly the wrong point-of-view about press releases. The fact is, that the secret to getting a lot of publicity is to prepare press releases about products and product applications that interest editors.
If you prepare press releases with integrity, from the point-of-view of providing a service to media outlets, you can’t do it too often. Stated simply, editors are always looking for good content to provide for their readers. That’s their job and they take it seriously. Content is king in-print and online and great content yields terrific publicity results.
Take a look at this single page in the highly regarded publication, “Fabricating & Metalworking” which featured four of ESCO Tool’s products on a single page!
This is merely one example of how we’ve been exploding the press release “freebie” myth.
© 2014 Steven M. Stroum