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“The Profit” on CNBC Validated my Observation

There are clearly two types of owners in small businesses, those with big egos who need to be in control and those who have learned how to delegate … Read more…

An Exchange of Unaltered Meaning

While enjoying the sun, sand, and warm breezes on the beach at Key West recently, I saw an interesting exchange between a resort guest and an employee that reminded me of a seminar I attended way back in 1979 which dealt with interpersonal communication. A woman was standing about twenty feet away from me awaiting […]

Read more…

Are You an S.O.B?

There was nothing remarkable about the small industrial building as we drove into the company parking lot. It was a brisk November day back in 2007. The leaves had already been raked and the walkways were well groomed. What prompted the memory of that day is Thanksgiving. I’m always prone to reflection this time of […]

Read more…

Build Your Business by Being Distinct

On the wall in my office is a framed copy of a quote which was given to me by Manny Affler, a great client many years ago. He was in his 50s at the time and hired me multiple times for several years. He recognized that Venmark was a different kind of company. It was […]

Read more…

Clients are Like Spouses: Tell Them You Love Them

I was enjoying lunch with a Professor from Babson College and discussing a couple of book ideas when he asked me, “why do you have so many clients who have been working with you for 40 years? There are three reasons, I told him: 1. “I clearly and simply explain what services I provide and […]

Read more…

The Great Power of Underestimation

In 1976, Sales Development Associates blasted onto the advertising scene with a disruptive approach which most misunderstood and many underestimated. I know the story because it is mine. I was 28 years old and started the company from a spare bedroom at my folks’ house and then six months later moved into our office building […]

Read more…

Trump: Dumb as a Stump or Sly as a Fox?

In the 1960 election, John F. Kennedy capitalized on the new media of the day to capture the presidency and sustain his popularity. He recognized the power of television and the importance of winning the debate visually as well as substantively. That was accomplished by his dark blue suit, makeup, and lighting. It was an […]

Read more…

Why do you get up in the morning?

“A man’s got to have a reason to get up in the morning.” This was a favorite expression of my uncle, an extremely successful entrepreneur, venture capitalist, and philanthropist. In fact, what got him up in the morning for the last 10 years of his life was giving away much of his fortune.  He said […]

Read more…

Why Work With Small Companies?

I was introduced to a young man who was starting a company. In the process of our initial conversation, he let me know that he graduated Carnegie Melon with an engineering degree. Therefore, I assumed he was smart. That said, he went on to ask me, “If I was so good at what I do, […]

Read more…

Are You Fundamentally Unemployable?

I love LinkedIn and appreciate its value. However, I read too many questions  about starting businesses that are much too academic. Maybe because of entrepreneurship studies at universities?  For many entrepreneurs, starting a business was a visceral need.  My wife and I started our business from a spare room and worked eight and a half months without a day […]

Read more…

Be a Fan for Your Kid, Not an Advocate

I met a professional woman who coached a basketball team of 12 year old girls.  That wasn’t her primary job, of course, but it was clearly a labor of love.  A self-confessed jock and the first girl to infiltrate her little league syndicate as a young female who could pitch a ferocious fastball, this woman […]

Read more…

Why Don’t we Hear More About Corporate Philanthropy?

The short answer is because it doesn’t fit the Obama administration narrative about corporate greed and income inequality.  Moreover, it doesn’t have the appeal of a good old fashioned Wall Street scandal featuring the latest greedy scumbag being walked out of his office in handcuffs to get media attention.   The real answer is that […]

Read more…

Sticks and Stones will Break my Bones, but Names will Never Hurt me!

That was a popular phrase in the 1950s, when I grew up.  “Sticks and stones will break my bones, but names will never hurt me.”  That’s how we were taught to respond to name-calling back at a time when personal freedom and independence were revered values. 

Read more…

Where is the Outrage on Campus Today?

Watching the news about excessive government snooping via phone and the internet and Eric Holder’s misinforming congress, I recall how we would have responded back in the 1960s when I was in college. 

Read more…

Small Business Embodies American Spirit

Back in 1978, there was a report published by the ninety-fifth congress of the United States of America entitled, THE FUTURE OF SMALL BUSINESS IN AMERICA. (Report No. 95-1810).  In Chapter 3 was the following quote:

Read more…

Proud of our Police, FBI, and others

With tears in my eyes I watched the crowds cheering the police, FBI, and others after capturing the second suspect in the Boston Marathon terrorist bombing incident. 

Read more…

Excessive Government Regulation is Bad for Small Business

In “The State of Small Business: A Report of The President” Transmitted to the Congress May 1985, Chapter 1. began with “The key word for the American economy in 1984 was growth, in terms of both employment and national output.

Read more…

Consistency Counts in Business and in Life

When one of my clients turned 35, he was experiencing identity issues.  When I said to him, “Who hasn’t?” He said, “What identity issues do you have?  You are product publicity, that’s who you are, it is as simple as that!”

Read more…

Abraham Lincoln Got It

As I listened to another campaign-style speech by President Obama lecturing Republicans about only wanting to protect the interests of the wealthy, relative to the “fiscal cliff,” I opened one of my favorite books, “The Forbes Scrapbook of Thoughts on the Business of Life” and found three quotations from Abraham Lincoln that are apropos.

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Brilliant Campaign Wins White House

Kudos to David Axelrod and team.  Once again, this illustrates the importance of “marketing” and selling the sizzle, not the steak.  Clearly, President Obama didn’t have the steak.  Here’s the record:

Read more…

Small Business is America’s Canary in the Coal Mine

Back in 1978, there was a report published by the ninety-fifth congress of the United States of America entitled, THE FUTURE OF SMALL BUSINESS IN AMERICA. (Report No. 95-1810).  In Chapter 3 was the following quote:  “This country’s small business people are believers in the rights and responsibilities of citizens, and strong participants in the […]

Read more…

Obama’s Brilliance

President Obama understands that [at the core] people want to be told what to do and to be taken care of.  He masterfully appeals to that “visceral wish.”  Folks won’t acknowledge that fact because it is an emotional response, not a rational one.  They don’t even realize it.

Read more…

Selling Competence v.s. Likability

When my father needed quintuple bypass heart surgery we hired the best, most competent cardiac surgeon around.  He happened to be Henry Kissinger’s surgeon too.  Frankly, I don’t recall his name, it was almost 30 years ago.  But, I do remember that he fixed my father and was also abrasive, abrupt, impolite, and just plain rude!

Read more…

Obama Campaign’s False Advertising

President Obama claims that he’s for “insourcing” and Mitt Romney outsourced jobs.   Let’s do a fact check.  Let’s look more closely at General Motors, one of President Obama’s alleged successes, our government’s $80 billion bailout of GM (and Chrysler),

Read more…

Following Focus Groups is not Leadership

Steve Jobs had an instinct for what would help people.  Focus groups didn’t help him decide to invent the Mac, iPod, iPhone or iPad, he innovated.  Bill Gates operated the same way.

Read more…

Romney’s Strength, He isn’t a Brand…

No offense to the Nike swoosh, but is it smart to sell a president the way they sell shoes and clothing?  I recently conducted a Google image search for “Obama branding, Romney branding and Ronald Reagan branding.”

Read more…

Make Commonsense the new Ideology

I had lunch with an old friend recently.  We’re both baby boomers and our conversation turned to politics.  He said to me, “I’m going to hold my nose and vote for Obama.”  To which I asked, why?  And he said, “Because of women’s rights.”

Read more…

Small Business is the Essence of America

“The essence of the American economic system of private enterprise is free competition.  Only through full and free competition can free markets, free entry into business, and opportunities for the expression and growth of personal initiation and individual judgment be assured.”

Read more…

Obama Insults Entrepreneurs

To all of us who have the ambition, energy, guts, and work ethic, who took the risk to start or purchase our own businesses, do you agree that it was totally irresponsible for President Obama to insult and minimize our efforts and the personal responsibility we employ to make things happen?  I was astonished and, […]

Read more…

Obama Commercial – Insourcing v.s. Outsourcing

I just saw that political commercial again from President Obama about how he’s for “insourcing jobs and Romney is for outsourcing.”   And on Sunday morning television I saw an Obama surrogate, Senator Dick Durbin (D-Illinois), talking about General Motors’ job creation in America.

Read more…
Next Page »

“The Profit” on CNBC Validated my Observation

April 11, 2014 By Steve Stroum

There are clearly two types of owners in small businesses, those with big egos who need to be in control and those who have learned how to delegate … Read more…

Filed Under: Life & Marketing, Marketing Articles

An Exchange of Unaltered Meaning

March 15, 2015 By Steve Stroum

While enjoying the sun, sand, and warm breezes on the beach at Key West recently, I saw an interesting exchange between a resort guest and an employee … Read more…

Filed Under: Business Thoughts, Life & Marketing

Are You an S.O.B?

December 2, 2015 By Steve Stroum

There was nothing remarkable about the small industrial building as we drove into the company parking lot. It was a brisk November day back in 2007. … Read more…

Filed Under: Business Thoughts, Life & Marketing Tagged With: entrepreneurship, family business

Build Your Business by Being Distinct

November 26, 2014 By Steve Stroum

On the wall in my office is a framed copy of a quote which was given to me by Manny Affler, a great client many years ago. He was in his 50s at the … Read more…

Filed Under: Business Thoughts, Life & Marketing

Clients are Like Spouses: Tell Them You Love Them

August 2, 2018 By Steve Stroum

I was enjoying lunch with a Professor from Babson College and discussing a couple of book ideas when he asked me, “why do you have so many clients who … Read more…

Filed Under: Business Thoughts, Life & Marketing

The Great Power of Underestimation

December 10, 2016 By Steve Stroum

In 1976, Sales Development Associates blasted onto the advertising scene with a disruptive approach which most misunderstood and many underestimated. … Read more…

Filed Under: Business Thoughts, Life & Marketing, Marketing Articles, The Value of Publicity Tagged With: marketing, Politics, Trump

Trump: Dumb as a Stump or Sly as a Fox?

July 27, 2017 By Steve Stroum

In the 1960 election, John F. Kennedy capitalized on the new media of the day to capture the presidency and sustain his popularity. He recognized the … Read more…

Filed Under: Life & Marketing, Marketing Articles, The Value of Publicity Tagged With: digital marketing, Donald Trump, marketing content

Why do you get up in the morning?

June 5, 2017 By Steve Stroum

“A man’s got to have a reason to get up in the morning.” This was a favorite expression of my uncle, an extremely successful entrepreneur, venture … Read more…

Filed Under: Business Thoughts, Life & Marketing, The Value of Publicity Tagged With: entrepreneurship, small b2b marketing, small business marketing

Why Work With Small Companies?

June 5, 2014 By Steve Stroum

I was introduced to a young man who was starting a company. In the process of our initial conversation, he let me know that he graduated Carnegie … Read more…

Filed Under: Business Thoughts, Life & Marketing, Marketing Articles

Are You Fundamentally Unemployable?

March 26, 2014 By Steve Stroum

I love LinkedIn and appreciate its value. However, I read too many questions  about starting businesses that are much too academic. Maybe because … Read more…

Filed Under: Business Thoughts, Life & Marketing, Marketing Articles

Be a Fan for Your Kid, Not an Advocate

March 8, 2014 By Steve Stroum

I met a professional woman who coached a basketball team of 12 year old girls.  That wasn’t her primary job, of course, but it was clearly a labor of … Read more…

Filed Under: Business Thoughts, Life & Marketing

Why Don’t we Hear More About Corporate Philanthropy?

February 23, 2014 By Steve Stroum

The short answer is because it doesn’t fit the Obama administration narrative about corporate greed and income inequality.  Moreover, it doesn’t have … Read more…

Filed Under: Business Thoughts, Life & Marketing

Sticks and Stones will Break my Bones, but Names will Never Hurt me!

July 25, 2013 By Steve Stroum

That was a popular phrase in the 1950s, when I grew up.  "Sticks and stones will break my bones, but names will never hurt me."  That's how we were … Read more…

Filed Under: Business Thoughts, Life & Marketing

Where is the Outrage on Campus Today?

July 11, 2013 By Steve Stroum

Watching the news about excessive government snooping via phone and the internet and Eric Holder's misinforming congress, I recall how we would have … Read more…

Filed Under: Life & Marketing

Small Business Embodies American Spirit

June 30, 2013 By Steve Stroum

Back in 1978, there was a report published by the ninety-fifth congress of the United States of America entitled, THE FUTURE OF SMALL BUSINESS IN … Read more…

Filed Under: Life & Marketing

Proud of our Police, FBI, and others

April 21, 2013 By Steve Stroum

With tears in my eyes I watched the crowds cheering the police, FBI, and others after capturing the second suspect in the Boston Marathon terrorist … Read more…

Filed Under: Business Thoughts, Life & Marketing

Excessive Government Regulation is Bad for Small Business

March 29, 2013 By Steve Stroum

In “The State of Small Business: A Report of The President” Transmitted to the Congress May 1985, Chapter 1. began with “The key word for the American … Read more…

Filed Under: Business Thoughts, Life & Marketing

Consistency Counts in Business and in Life

January 19, 2013 By Steve Stroum

When one of my clients turned 35, he was experiencing identity issues.  When I said to him, “Who hasn’t?” He said, “What identity issues do you have?  … Read more…

Filed Under: Business Thoughts, Life & Marketing

Abraham Lincoln Got It

January 1, 2013 By Steve Stroum

As I listened to another campaign-style speech by President Obama lecturing Republicans about only wanting to protect the interests of the wealthy, … Read more…

Filed Under: Life & Marketing

Brilliant Campaign Wins White House

November 9, 2012 By Steve Stroum

Kudos to David Axelrod and team.  Once again, this illustrates the importance of “marketing” and selling the sizzle, not the steak.  Clearly, … Read more…

Filed Under: Life & Marketing Tagged With: campaign, Obama, policitcs, Romney

Small Business is America’s Canary in the Coal Mine

September 28, 2012 By Steve Stroum

Back in 1978, there was a report published by the ninety-fifth congress of the United States of America entitled, THE FUTURE OF SMALL BUSINESS IN … Read more…

Filed Under: Business Thoughts, Life & Marketing

Obama’s Brilliance

September 21, 2012 By Steve Stroum

President Obama understands that [at the core] people want to be told what to do and to be taken care of.  He masterfully appeals to that “visceral … Read more…

Filed Under: Life & Marketing, Thoughts About Selling

Selling Competence v.s. Likability

September 21, 2012 By Steve Stroum

When my father needed quintuple bypass heart surgery we hired the best, most competent cardiac surgeon around.  He happened to be Henry Kissinger’s … Read more…

Filed Under: Life & Marketing

Obama Campaign’s False Advertising

September 1, 2012 By Steve Stroum

President Obama claims that he’s for “insourcing” and Mitt Romney outsourced jobs.   Let’s do a fact check.  Let’s look more closely at General … Read more…

Filed Under: Life & Marketing

Following Focus Groups is not Leadership

September 1, 2012 By Steve Stroum

Steve Jobs had an instinct for what would help people.  Focus groups didn’t help him decide to invent the Mac, iPod, iPhone or iPad, he innovated.  … Read more…

Filed Under: Life & Marketing

Romney’s Strength, He isn’t a Brand…

August 31, 2012 By Steve Stroum

No offense to the Nike swoosh, but is it smart to sell a president the way they sell shoes and clothing?  I recently conducted a Google image search … Read more…

Filed Under: Life & Marketing

Make Commonsense the new Ideology

August 14, 2012 By Steve Stroum

I had lunch with an old friend recently.  We’re both baby boomers and our conversation turned to politics.  He said to me, “I’m going to hold my nose … Read more…

Filed Under: Life & Marketing

Small Business is the Essence of America

July 29, 2012 By Steve Stroum

“The essence of the American economic system of private enterprise is free competition.  Only through full and free competition can free markets, free … Read more…

Filed Under: Business Thoughts, Life & Marketing

Obama Insults Entrepreneurs

July 27, 2012 By Steve Stroum

To all of us who have the ambition, energy, guts, and work ethic, who took the risk to start or purchase our own businesses, do you agree that it was … Read more…

Filed Under: Life & Marketing

Obama Commercial – Insourcing v.s. Outsourcing

July 8, 2012 By Steve Stroum

I just saw that political commercial again from President Obama about how he’s for “insourcing jobs and Romney is for outsourcing.”   And on Sunday … Read more…

Filed Under: Life & Marketing

Next Page »

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