With respect to conducting business, there are going to be a lot of similarities in the coming weeks and months with what transpired after September 11, 2011. In fact, like post-911, some things will never be the same. Travel will be impacted the most in the near term. Beyond travel being a problem based on […]
Product Publicity Leads Directly to Sales
A funny thing happened the other day after walking into my regularly scheduled meeting with Ray Secour at Alliance Scale, Inc. and showing him the January 2018 cover of “New Equipment Digest” featuring publicity we created for a wireless crane scale that he distributes. I love showing clients this kind of valuable exposure! Just as […]
Why do you get up in the morning?
“A man’s got to have a reason to get up in the morning.” This was a favorite expression of my uncle, an extremely successful entrepreneur, venture capitalist, and philanthropist. In fact, what got him up in the morning for the last 10 years of his life was giving away much of his fortune. He said […]
Entrepreneurship and Product Publicity
Peter Drucker, recognized as the dean of America’s business and management philosophers by The Wall Street Journal, wrote “Entrepreneurship is ‘risky’ because so few of the so-called entrepreneurs know what they are doing. They lack the methodology. They violate elementary and well-known rules. This is particularly true of high-tech entrepreneurs.” I believe this assertion […]
Create Global Sales Opportunities with Product Publicity
According to the United States House Small Business Committee, International trade is a critical component for the long-term growth and viability of small businesses and the U.S. economy overall. In 2012, total U.S. exports reached $2.2 trillion, which is nearly 14 percent of the U.S. Gross Domestic Product. Those exports helped support nearly 10 million […]
Biggest Reason B2B Content Fails
According to an article in “Sales & Marketing Management” magazine, “a Forrester Research review of 30 business-to-business websites in six industries revealed that the majority fail to engage users with content. Interesting enough, the review revealed that the biggest problem with these websites is the majority of content talks about the company, what its products […]
Common Small B2B Company Marketing Mistake
S.I. Hiakowa, the semanticist and former United States Senator said, “A cow is not a cow, is not a cow.” In other words, not all cows are the same, even though they are all cows. The same applies to writers. Not all writers are the same, even though they are all writers. The genesis of […]