In marketing today, “Search” gets a lot of attention. And it should. However, there is a huge implicit assumption which is: your prospective customer knows what they need and then search for it. Henry Ford said, “If I had asked people what they wanted, they would have said faster horses.”
In other words, without a problem-solving message from Ford Motor Company, prospective customers wouldn’t have realized that an automobile was introduced which provided a better solution to the “problem of slow horses.” So, when it comes to web search, don’t assume your customers know what they want! Steve Jobs didn’t. He consistently created new “needs” for iPods, iPhones, iPads, etc.
Take your SEO approach a step further by illustrating that your company is a problem-solver. Use product news releases to get your message out and create web links from quality websites back to your website. This helps generate website traffic and brand your company as an innovative, problem-solver. Being published in the highest quality websites also helps you land on page one of search results.
As Dale DeJoy, Manager of Business Development at Meller Optics said, “I was approached at a Conference in San Antonio by a very well known precision glass company executive who asked how it was that when he ‘Googled’ his proprietary glass, we showed up before he did in the results! Venmark was the reason!, I told him.”
That’s what Venmark does exceptionally well. Click the “See our Work” tab on the top of the page for thousands of examples of how we show our clients’ products solving various problems. This is precisely the type of content which drives high-quality sales leads to your website and increases your odds of showing up on page one in organic search engine results.
© 2014 Steven M. Stroum