Products Don’t Have to be New to be Newsworthy

Exploding the myth that products have to be new to be newsworthy is the following full page in this June/July 2014 issue of Fabricating & Metalworking magazine. Featured are four different press releases prepared by Venmark International for ESCO Tool who has been publicizing products consistently for over 37 years! This news also appears online and has a significant impact on organic search results. Search for welding end prep tools and see.


To get widespread news coverage in-print and online, it is necessary to know what media outlets want and how to present your products and services to them in a way that makes them newsworthy. That is our business at Venmark International. We have prepared and distributed over 15,300 press releases and have become a trusted source of news and information about products and services by many leading media outlets (click on the testimonials tab and see).


Venmark International has been working with ESCO Tool monthly since 1977, branding them as a problem-solving industry leader and helping them grow into a substantial global company. Today, much of our objective with this exceptional product publicity is to support their worldwide distributors which were initially attracted using product publicity.


© 2014 Steven M. Stroum


Steve Stroum

Steve Stroum

Steven M. Stroum, founder and president of Venmark International is a seasoned publicist, marketer, and entrepreneur who has been featured in INC Magazine, Sales & Marketing Management Magazine, Industrial Marketing, OMNI Magazine, USA Today, The Christian Science Monitor, Boston Globe, Boston Herald, The Middlesex News, San Francisco Chronicle, and other media outlets. He has also appeared on numerous radio and television programs, addressed many business and civic groups, and been a guest lecturer at Boston College, Babson College, MIT, and his alma mater Northeastern University.

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