Product Publicity Reinforces Rex-Cut Brand

A consistent product publicity campaign reinforces your company brand by illustrating how your products solve problems.  A consistent publicity campaign will allow editors to constantly see what value you add to a process or product.


Again, think about the three most important factors in marketing: repetition, repetition, and repetition.  They apply with editors too!  So, when an editor is seeking additional editorial information for their readers they think of you. Here’s a terrific example.

REX-CUT metal_construction_article

Kate Ouellette, the Marketing Manager at Rex-Cut Abrasives was invited to write this article, as a result of our consistent publicity campaign. In addition to being published and illustrating her company’s expertise, she can purchase reprints for a variety of marketing purposes and e-mail copies of the article to her database.  All of this publicity reinforces Rex-Cut’s brand as a problem-solver which, of course a primary concern for all B2B marketers.


© 2013  Steven M. Stroum


Steve Stroum

Steve Stroum

Steven M. Stroum, founder and president of Venmark International is a seasoned product publicist, marketer, entrepreneur, and innovator who has been featured in articles that have appeared in INC Magazine, Sales and Marketing Management Magazine, Industrial Marketing, OMNI Magazine, USA Today, The Christian Science Monitor, Boston Globe, Boston Herald, Middlesex News, and San Francisco Chronicle. He has also appeared on numerous radio and television programs, addressed many Rotary Clubs and other business and civic groups, and been guest lecturer at Boston College, Babson College, MIT, and his alma mater Northeastern University.

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