A consistent product publicity campaign reinforces your company brand by illustrating how your products solve problems. A consistent publicity campaign will allow editors to constantly see what value you add to a process or product.
Again, think about the three most important factors in marketing: repetition, repetition, and repetition. They apply with editors too! So, when an editor is seeking additional editorial information for their readers they think of you. Here’s a terrific example.
Kate Ouellette, the Marketing Manager at Rex-Cut Abrasives was invited to write this article, as a result of our consistent publicity campaign. In addition to being published and illustrating her company’s expertise, she can purchase reprints for a variety of marketing purposes and e-mail copies of the article to her database. All of this publicity reinforces Rex-Cut’s brand as a problem-solver which, of course a primary concern for all B2B marketers.
© 2013 Steven M. Stroum