What follows is actual feedback I’ve received from clients which describes the impact that properly executed product publicity campaigns have had on their businesses beyond getting exposure in magazines and on the web. Product publicity is an extraordinary marketing tool when done properly as part of an integrated, holistic approach. It can attract and support distributors who might like to sell your products.
“As a result of your publicity, a major national distributor has selected another one of our products for inclusion in their catalog and Web site. The credibility we receive from being featured in the product news sections of leading publications and Web sites helped us a great deal in our distributor development and support efforts.”
“Something that I think will interest you…. our sales for the #2275 Quick Cutter (Cable Tie Cutter) have been growing rapidly and we’ve had many new orders just within the past few months. These orders are coming from distributors that do not have this tool on their web sites or catalog so I am assuming they are getting the business from customers who have seen the press release info. Of course, our Manufacturers Reps are promoting this as well, but I really do believe the biz is being generated from the publicity.”
The above testimonials simply reflect two important benefits to a well executed product publicity campaign. At Venmark International we learn about your marketing objectives and then utilize publicity to help you achieve and reinforce them. Several of our small manufacturing clients uses publicity to attract OEMs and support his distributors, who by the way, were attracted to his company in the first place as a result of publicity.
© 2012 Steven M. Stroum