Product News Enhances Niche Marketing

“To be a successful smaller manufacturer today in the United States, you really have to find your niche,” according to Dan Lambert, Marketing Manager of Anomet Products, Inc., a small manufacturer of composite clad wire. “While U.S. manufacturers are struggling to remain competitive with an ever expanding global marketplace, it is typically small manufacturers who are falling short, largely because of their R&D commitment to develop their niche products, resulting in underfunded marketing budgets,” he continued.


Given the impact of the world economy, most small manufacturers can’t compete on price. To compete as a small manufacturer today, your firm must provide added-value. That is what Dan means by being a niche player. If you are able to innovate and solve problems for customers, it is essential that you “tell the world about it” and the best way to do that is through an equally innovative product publicity campaign that targets markets functionally as well as geographically.


“Nothing drives more inbound marketing than a link or reference from a trusted industry news site or blog and knowing how to make it available to them is the trick.  Working with Venmark International has been important to Anomet.  They understand the challenges of running a small business and can introduce new and innovative ways to overcome them,” Dan added.  This link provides dozens of examples of the widespread exposure Venmark International has achieved for Anomet Products.

Venmark International specializes in niche marketing for smaller companies and achieves this by creating problem-solving press releases that are widely distributed to a select list of media outlets and on the world wide web.  Product news enhances niche marketing the old fashioned way: by letting editors and web hosts tell their readers and visitors about your products.


© 2013 Steven M. Stroum    [all rights reserved]


Steve Stroum

Steve Stroum

Steven M. Stroum, founder and president of Venmark International is a seasoned product publicist, marketer, entrepreneur, and innovator who has been featured in articles that have appeared in INC Magazine, Sales and Marketing Management Magazine, Industrial Marketing, OMNI Magazine, USA Today, The Christian Science Monitor, Boston Globe, Boston Herald, Middlesex News, and San Francisco Chronicle. He has also appeared on numerous radio and television programs, addressed many Rotary Clubs and other business and civic groups, and been guest lecturer at Boston College, Babson College, MIT, and his alma mater Northeastern University.

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