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Product Publicity Specialists

Product Publicity Specialists

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Take Advantage of the New Reality: The post Covid-19 environment will be similar to post 911

April 18, 2020 By Steve Stroum

With respect to conducting business, there are going to be a lot of similarities in the coming weeks and months with what transpired after September 11, 2011. In fact, like post-911, some things will never be the same. Travel will be impacted the most in the near term. Beyond travel being a problem based on […]

Filed Under: Business Thoughts, Life & Marketing, Marketing Articles, The Value of Publicity Tagged With: global marketing, international marketing, international publicity, small b2b marketing, small business advertising, small business marketing, Venmark International

7 Must Have Character Traits for Entrepreneurs:

April 4, 2019 By Steve Stroum

There has been a great deal written about this topic over the years and based upon my experience working with entrepreneurs for nearly a half-century, I thought I’d offer my observations. Two things of which I am certain are that “Your greatest strength is always your greatest weakness” and regardless of your degree or title, […]

Filed Under: Life & Marketing, Marketing Articles

Have You Tried Using Grass?

February 10, 2019 By Steve Stroum

Many years ago I was visiting my folks in Florida and they had a pond in front of their condo. As you may know, that’s not unusual for those retirement communities down there. So, one day I was fishing for bass in the pond. I was using a rubber worm that I brought from home […]

Filed Under: Business Thoughts, Marketing Articles, The Value of Publicity

Product Publicity Leads Directly to Sales

February 2, 2018 By Steve Stroum

A funny thing happened the other day after walking into my regularly scheduled meeting with Ray Secour at Alliance Scale, Inc. and showing him the January 2018 cover of “New Equipment Digest” featuring publicity we created for a wireless crane scale that he distributes. I love showing clients this kind of valuable exposure! Just as […]

Filed Under: Clients Making News, Marketing Articles, The Value of Publicity Tagged With: B2B marketing, B2B marketing content, content development, product advertising, product marketing, small b2b marketing, small business marketing

PRODUCT PUBLICITY CREATES GLOBAL SALES OPPORTUNITIES

December 30, 2017 By Steve Stroum

Product publicity programs for companies seeking exposure for their products in specific regions around the world to replace or support their advertising and marketing programs are available from Venmark International of Wellesley, Massachusetts. Venmark International Product Publicity Programs target specific regions around the world to help clients take full advantage of product publicity to find […]

Filed Under: Business Thoughts, Marketing Articles, The Value of Publicity Tagged With: B2B marketing, global marketing, international marketing, international publicity

Manufacturing Principles Yield Better Product Publicity

September 22, 2017 By Steve Stroum

If you’re a manufacturer or distributor and want more OEM sales opportunities: pay attention. Most companies are I-centric with their “advertising” and try to tell their whole story instead of focusing on the problems of potential customers. I’m using advertising as a generic term for publicity too. The first manufacturing principle that a design engineer […]

Filed Under: Clients Making News, Marketing Articles, The Value of Publicity Tagged With: advertising, product publicity, small business marketing

Exposing the Biggest News Release Myth

August 17, 2017 By Steve Stroum

In this publicity entitled, “Custom Sapphire Optics,” we’re telling a story by emphasizing clarity with a creative photograph. It is not coincidental that we used a kitten as a prop since kittens are one of the most viewed and shared photos on the internet. As a product publicist I’m creating a story. A visual story […]

Filed Under: Marketing Articles, The Value of Publicity

Trump: Dumb as a Stump or Sly as a Fox?

July 27, 2017 By Steve Stroum

In the 1960 election, John F. Kennedy capitalized on the new media of the day to capture the presidency and sustain his popularity. He recognized the power of television and the importance of winning the debate visually as well as substantively. That was accomplished by his dark blue suit, makeup, and lighting. It was an […]

Filed Under: Life & Marketing, Marketing Articles, The Value of Publicity Tagged With: digital marketing, Donald Trump, marketing content

Only one Marketing Tool Combines Outreach- and Inbound Marketing

February 3, 2017 By Steve Stroum

In B2B inbound marketing, the three most important factors are: repetition, repetition, and repetition. Why? Because repetition puts your products in front of prospective customers when their need arises and repetition reinforces perceptions about your products and company. In other words, repetition gets attention, builds brands, and most importantly populates the internet with content about […]

Filed Under: Marketing Articles, The Value of Publicity, Thoughts About Selling

The Great Power of Underestimation

December 10, 2016 By Steve Stroum

In 1976, Sales Development Associates blasted onto the advertising scene with a disruptive approach which most misunderstood and many underestimated. I know the story because it is mine. I was 28 years old and started the company from a spare bedroom at my folks’ house and then six months later moved into our office building […]

Filed Under: Business Thoughts, Life & Marketing, Marketing Articles, The Value of Publicity Tagged With: marketing, Politics, Trump

Think Outside the Box to Get More Product Publicity

November 4, 2016 By Steve Stroum

My brother owned an auto parts business and like most small business people the last thing he wanted to do was sit around and chat with salesmen. He didn’t have the time, but didn’t want to alienate his vendors either. In the auto parts business, salesmen liked to stop in a chat and it took […]

Filed Under: Business Thoughts, Marketing Articles, The Value of Publicity Tagged With: product advertising, product news, small business marketing

Marketing Amplifier Brands Your Company & Produces Enormous Inbound

August 1, 2016 By Steve Stroum

Bill Gates said, “A fundamental new rule for business is that the Internet changes everything.” Is this true for marketing? According to the American Marketing Association, “Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization […]

Filed Under: Business Thoughts, Marketing Articles, The Value of Publicity

Product News Produces Maximum Marketing Leverage

July 10, 2016 By Steve Stroum

If you’re in the market for a new car, “Motor Trend Car of the Year” carries a lot of weight. The influence of editorial is universal and applies equally for those of us involved with industry and technology. “The Research & Development Top 100” awards and similar editorial  “product reviews” have a great deal of […]

Filed Under: Marketing Articles, The Value of Publicity Tagged With: advertising, B2B marketing, B2B marketing content, content development, digital marketing

Publicity is a Powerful Marketing Catalyst

June 6, 2016 By Steve Stroum

Marketing will continue to play a greater role in B2B, but not just “inbound marketing.”  Marketing defined is “all activities involved in taking a product from manufacture to market.”  This, naturally, includes branding, distribution channels, research & development, promotion, advertising, content creation, blogging, SEO, and the rest of the marketing mix, not the least of […]

Filed Under: Marketing Articles, The Value of Publicity Tagged With: publicity, small business marketing

Product Publicity for Commodity Created Widespread Web Content & Sales

May 3, 2016 By Steve Stroum

Malcom Company sells a line of plastic welding tool kits and I’ve been preparing innovative news releases about the kits for over 20 years. The tools combine heated air and pressure to weld plastic and can be used for repairing tanks and vessels, automotive bumpers, personal watercraft, canoes, snow mobiles, you name it. Virtually anything […]

Filed Under: Marketing Articles, The Value of Publicity

The Forgotten Role of Product Publicity

March 29, 2016 By Steve Stroum

There is so much emphasis today on digital marketing and communicating directly with your prospective customers that it is easy to overlook a major role that product publicity plays in the media. That is, for content creation, data gathering and dictating the future editorial focus of a media outlet. I remember the day, early in 1977, […]

Filed Under: Business Thoughts, Marketing Articles, The Value of Publicity Tagged With: digital marketing, product advertising, product publicity

Entrepreneurship and Product Publicity

February 5, 2016 By Steve Stroum

Peter Drucker, recognized as the dean of America’s business and management philosophers by The Wall Street Journal, wrote “Entrepreneurship is ‘risky’ because so few of the so-called entrepreneurs know what they are doing. They lack the methodology. They violate elementary and well-known rules. This is particularly true of high-tech entrepreneurs.”   I believe this assertion […]

Filed Under: Business Thoughts, Marketing Articles, The Value of Publicity Tagged With: content development, product marketing, product publicity, small b2b marketing, small business marketing

Create Global Sales Opportunities with Product Publicity

December 15, 2015 By Steve Stroum

According to the United States House Small Business Committee, International trade is a critical component for the long-term growth and viability of small businesses and the U.S. economy overall. In 2012, total U.S. exports reached $2.2 trillion, which is nearly 14 percent of the U.S. Gross Domestic Product. Those exports helped support nearly 10 million […]

Filed Under: Marketing Articles, The Value of Publicity Tagged With: Export marketing, global marketing, international marketing, international publicity, small b2b marketing

Niche Marketing is About Problem-Solving

November 21, 2015 By Steve Stroum

We’re all conditioned today to believe that “content is king on the web” and there is a lot of truth to that expression. There is also truth to the fact that there is a lot of content on the web that sucks! Good content is critical and people want to read about how to solve […]

Filed Under: Business Thoughts, Clients Making News, Marketing Articles, The Value of Publicity Tagged With: product publicity, small business advertising, small business marketing

Listen to Your Customers and Solve Their Problems

November 9, 2015 By Steve Stroum

When I received the October issue of “Fabricating & Metalworking” which featured FABTECH 2015 I was thrilled to see our client, Esco Tool featured in the section entitled “Tube & Pipe Fabrication.” There are many reasons for Esco Tool’s success. Chief among them was the philosophy of Al Brennan who purchased the company in 1975. […]

Filed Under: Business Thoughts, Marketing Articles, The Value of Publicity Tagged With: product marketing, small business marketing

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