International Marketing and New Business Development
Jeff Immelt, CEO of GE said, “I run an American company. But in order for GE to be successful in the coming years, I’ve gotta sell my products in every corner of the world.” That doesn’t just apply to huge conglomerates, it applies to small, privately held companies too.
Small companies are frequently intimidated by the idea of international business. They’ve heard horror stories about letters of credit, payment delays, lost shipments, the cost of advertising support, and other issues. We have a letter on file from Esco Tool who received a $35,000 order from Chile and wrote us that we were responsible for the order and they were happy not to have to pay a commission to an agent! That same client, by the way, began selling internationally many years ago and only accepted orders via American Express at first. That policy helped eliminate some of the risks he feared early on. Today they have distributors all over the world who generate millions in sales annually for their small company.
As Dan Lambert, Marketing Manager for Anomet Products, Inc., a small manufacturer of custom clad composite metal products for aerospace, electronic, instrumentation, and medical device applications said, “Don’t be afraid to explore new markets or regions. Cost-effective product releases allow you to try new markets or new market segments without breaking the budget.” Venmark International has been preparing product news releases for them since 1978, focusing on different product applications.
We create programs that are tailored to meet your specific marketing requirements. This lets you target North America, Central and South America, Europe, the Middle-East, The Pacific Rim, and other regions. Well-executed Product Publicity Programs let you:
• Expand into new markets cost-effectively
• Attract and support distributors selectively
• Produce quality sales leads from OEMs
• Increase Brand Awareness globally
International product publicity is the best way to test overseas markets and attract representatives around the world. Because they want “credible products” to represent, they are looking for those products in quality media outlets. Product publicity in those media provides the credibility you need to stimulate their interest and get them to contact you.
Making news internationally makes sense. Whether you sell to OEMs in the medical market, material handling, utilities, or any other niche, Venmark International can help you uncover interested prospects in the most cost-effective way. Global marketing today is easier than ever before for small companies and if you know what you’re doing it doesn’t have to cost an arm and a leg to get involved.
© 2015 Steven M. Stroum