It’s baseball season, why not use an appropriate metaphor? Four publicity announcements on one page of a leading publication and their website is a grand slam home run!
We have been consistently illustrating through product publicity how Esco’s tools solve problems in the field since 1977. You can see how well this reader-centric approach works. It is the most logical approach for any B2B marketing effort. If your company solves problems, we can show you how to get superior press coverage in-print and online.
At Venmark International, we’re creating a visual story, backed by concise copy to stimulate the interest of an editor or web host to publish it for their readers. The message we craft is designed to achieve specific marketing goals: branding your company as a problem solver, getting widespread exposure, generating sales leads, driving website traffic, optimizing organic search, test marketing, attracting OEMs or distributors, supporting distributors and sales reps or something else.
That’s effective publicity.
Remember: you can’t get a hit unless you swing the bat. And even the best hitters need a good hitting coach!
© 2015 Steven M. Stroum