Creating Remarkable News Releases
In order to get the most publicity for my small business clients, I had to assure that Venmark International would be a “source of information” for media outlets around the world. This was accomplished by creating and implementing a distinctive business model that would allow Venmark to control the presentation of a client’s message and create high-quality, high-integrity press releases. Product news releases that weren’t glorified advertisements!
As a result, early on we received feedback from editors expressing their gratitude for our great work. Ken Lilienthal, Editor-in-Chief of Industrial Product Bulletin wrote, “I would like to take this opportunity to say one thing: Your press releases are the best-written of the hundreds and hundreds that we receive weekly. Continued good luck with your enterprise.” And the editor of Metal Stamping Magazine, Harold R. Daniels wrote, “As an editor, I want to express my appreciation for the quality and professionalism of the material that you send out. Most editors don’t have the time to rewrite bad material. Yours needs virtually nothing more than type specifications. Again, thanks.”
My name is Steve Stroum and I founded Venmark in November, 1976 and incorporated in April, 1977. I have a passion for helping small business owners and was guided by four key principles: Small business is the nation’s largest job creator and the key to a healthy economy; publicity is the most cost-effective way to get widespread exposure for any company; advertising agencies and public relations firms are not structured to work with small businesses; and in business relationships all parties should be winners!
One day, early in 1977, the editor of ComputerWorld, Drake Lundell phoned me and asked, “Who are you?” I replied, “I’m Steve Stroum, a product publicist. Lundell said, “Why haven’t you called on me like every other flak? “Because I’m not like every other flak,” I said, “I wanted to become recognized for the quality of my work.” “You have,” said Lundell, “Would you like to come over and meet my staff?” I welcomed the opportunity and Lundell introduced me to his reporters at ComputerWorld as, “Steve Stroum, the president of Venmark, a high quality source of information about companies we otherwise might not know about.”
Since those early years, many editors have come and gone and new editors often contact Venmark International based upon our excellent reputation as a “product news source” and introduce themselves so that they too can receive high quality press releases about Venmark International’s clients’ products and services. Truly a win-win-win business model that has withstood the test of time! We have a body or work that I am extremely proud of, click the “See our Work” tab and check it out.