“Content is King” is the word of the day. This declaration validates Venmark because I created this company in 1976 based upon this premise of content marketing! Our business model allows us to provide small businesses with high-quality publicity services and this is critical because “news [content] is an equalizer.” Unlike paid advertising and sponsored messages, as a reader, you cannot distinguish the size of a company by the news they receive. Steve Jobs took advantage of that back in 1984. The fact that B2B Magazine reaffirms the importance of content is very positive. Further, as he notes in his article, concise writing is also important.
I created a well-respected writing formula for getting widespread exposure back in 1976. Here’s what Stanley Parkhill, editor of Compressed Air Magazine wrote to me early in our tenure, “Your staff, without exception, produces the best new product releases that we receive. Unlike the hundreds of releases that cross my desk each week, yours are well-written, to-the-point, understandable, and, most important of all, show your clients’ to their best advantage. I hope they realize the positive service you give them.”
Back in 1977, Drake Lundell, editor of ComputerWorld, introduced me to his staff by saying, “This is Steve Stroum, the founder of Venmark, he can introduce us to smaller companies we otherwise wouldn’t know about.” He saw the value of using press releases to tell your story. A key to our success as a content provider is understanding and contributing to what editors’ need. By doing so, our clients’ products and services are shown to a broad audience of potential customers. If you visit our website, click on testimonials on the top navigation bar, you can see what a number editors have said about our service as a content provider.