These seven content marketing facts are frequently overlooked and implementing them will help assure that you will get the highest possible return-on-investment from your website and other marketing tactics.

1. Video content is 50 times more likely to rank high in Google search results and has a 41% higher click-through rate than plain-text results. (Source: Brendan Cournoyer, Dir. of Content Marketing, Brainshark, published in salesandmarketing.com)

2. On a company website, “Download for Free” button in red color with high-contrast produced 60% improvement over similar variations in type and color with a 63.2% conversion rate.  Next best was 56.5% which just said “Download” in big font with the link in red (Source: Psychology of color in marketing)

3. 96% of journalists prefer news releases distribution via e-mail and 96% of journalists believe it’s important to access news releases within online website newsrooms. (Source: Tekgroup International study)

4. 45% of journalists say that search is very important to them. (Source: Tekgroup International study)

5. Top two B2B Marketer Goals for content marketing are: 82% brand awareness and 74% lead generation. (Source: Content Marketing Institute)

6. Blogging provides sharable, linkable content that addresses specific prospect and customer interests.  It creates an SEO and social media asset since every post is a potential destination for a link and an entry point through search engines.  Moreover, blog content can reach prospects, customers, representatives, vendors, journalists, and other influencers. (Source: Lee Odden, TopRank online marketing)

7. Well prepared product news releases create widespread content that improves a company’s image and credibility and their “brand” as a solutions-provider.  Problem-solving product and service press releases generate well-identified sales leads and these news releases can be used to create an online website newsroom, for blogging, and for effective email marketing campaigns.  No other single marketing tactic can be used to accomplish so many things. (Source: Steve Stroum, Venmark International)

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© 2014  Steven M. Stroum