With respect to conducting business, there are going to be a lot of similarities in the coming weeks and months with what transpired after September 11, 2011. In fact, like post-911, some things will never be the same. Travel will be impacted the most in the near term. Beyond travel being a problem based on […]
Niche Marketing is About Problem-Solving
We’re all conditioned today to believe that “content is king on the web” and there is a lot of truth to that expression. There is also truth to the fact that there is a lot of content on the web that sucks! Good content is critical and people want to read about how to solve […]
Biggest Reason B2B Content Fails
According to an article in “Sales & Marketing Management” magazine, “a Forrester Research review of 30 business-to-business websites in six industries revealed that the majority fail to engage users with content. Interesting enough, the review revealed that the biggest problem with these websites is the majority of content talks about the company, what its products […]
Growth of Small Business & Free Enterprise
Growth of Small Business is Our Core value. Most of our clients, especially those small businesses we’ve been partnering with for nearly four decades have leveraged our work. To understand why we encourage them do that, here’s the reason I started Venmark in November, 1976. The following graphic resulted from a six week exercise with […]
Common Small B2B Company Marketing Mistake
S.I. Hiakowa, the semanticist and former United States Senator said, “A cow is not a cow, is not a cow.” In other words, not all cows are the same, even though they are all cows. The same applies to writers. Not all writers are the same, even though they are all writers. The genesis of […]
7 Reasons why Product Publicity Fails
1. The copy is filled with superlatives. Many years ago, “The Wall Street Journal” ran an article featuring the 20 words most likely to get a press release rejected. They included terms like unique, revolutionary, and world-class. You get the idea. An advertisement dressed up like a press release is still an advertisement! Lipstick […]