Marketing will continue to play a greater role in B2B, but not just “inbound marketing.” Marketing defined is “all activities involved in taking a product from manufacture to market.” This, naturally, includes branding, distribution channels, research & development, promotion, advertising, content creation, blogging, SEO, and the rest of the marketing mix, not the least of […]
Common Small B2B Company Marketing Mistake
S.I. Hiakowa, the semanticist and former United States Senator said, “A cow is not a cow, is not a cow.” In other words, not all cows are the same, even though they are all cows. The same applies to writers. Not all writers are the same, even though they are all writers. The genesis of […]