Posts Tagged ‘product news’

Think Outside the Box to Get More Product Publicity

My brother owned an auto parts business and like most small business people the last thing he wanted to do was sit around and chat with salesmen. He didn’t have the time, but didn’t want to alienate his vendors either. In the auto parts business, salesmen liked to stop in a chat and it took…

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Why Product Publicity Photos Fail

Ironically, the last step in creating effective product release photos is actually taking the picture. This is because the photograph should reinforce the main feature, benefit, or application of your product or service. What is it that your prospective customer will learn or gain from your product publicity? What’s in it for them? If it…

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