Venmark International

Product Publicity Specialists

Product Publicity Specialists

Keeping your products in front of the world®
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Product Publicity Leads Directly to Sales

February 2, 2018 By Steve Stroum

A funny thing happened the other day after walking into my regularly scheduled meeting with Ray Secour at Alliance Scale, Inc. and showing him the January 2018 cover of “New Equipment Digest” featuring publicity we created for a wireless crane scale that he distributes. I love showing clients this kind of valuable exposure! Just as […]

Filed Under: Clients Making News, Marketing Articles, The Value of Publicity Tagged With: B2B marketing, B2B marketing content, content development, product advertising, product marketing, small b2b marketing, small business marketing

Think Outside the Box to Get More Product Publicity

November 4, 2016 By Steve Stroum

My brother owned an auto parts business and like most small business people the last thing he wanted to do was sit around and chat with salesmen. He didn’t have the time, but didn’t want to alienate his vendors either. In the auto parts business, salesmen liked to stop in a chat and it took […]

Filed Under: Business Thoughts, Marketing Articles, The Value of Publicity Tagged With: product advertising, product news, small business marketing

The Forgotten Role of Product Publicity

March 29, 2016 By Steve Stroum

There is so much emphasis today on digital marketing and communicating directly with your prospective customers that it is easy to overlook a major role that product publicity plays in the media. That is, for content creation, data gathering and dictating the future editorial focus of a media outlet. I remember the day, early in 1977, […]

Filed Under: Business Thoughts, Marketing Articles, The Value of Publicity Tagged With: digital marketing, product advertising, product publicity

Blog Topics

  • Business Thoughts
  • Clients Making News
  • Marketing Articles
  • Life and Marketing
  • Value of Publicity
  • Thoughts About Selling
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